About Affordable Luxury GroupBased in late 2014, Affordable Luxury Group is a privately owned firm with a portfolio of worldwide purse manufacturers; Aimee Kestenberg, American Leather Co., and House of Want.The Company prides itself on core values primarily based round “doing what’s proper”; a spot the place the folks matter, the product issues, and relationships with our retail companions matter. With exhausting work comes recognition; in 2018, 2019 and 2020, for 3 consecutive years, the Company landed on the distinguished Inc. 5000 listing of America’s Fastest Growing Private Companies.Job OverviewThe Digital Art Director will probably be chargeable for ideating and delivering compelling content material throughout our digital ecosystem, together with model.com, retailer.com and all social platforms. They will set up strategic inventive options centered on optimization of belongings whereas adhering to model pointers. The superb candidate have to be skilled in growing and creating content material with a selected give attention to the model web sites, social media advertisements, show banners, electronic mail advertising and marketing campaigns and extra. They will oversee and mentor a group of content material creators and is subsequently chargeable for fostering a constructive and inventive group spirit whereas managing the workflow, duties, and execution of the group’s work.KEY RESPONSIBILITIES:Develop seasonal advertising and marketing methods and initiatives that help the model targets, spotlight new product launches and lift consciousness of the model throughout all advertising and marketing channels.Build out and execute month-to-month content material calendars and companion with cross-functional groups to drive out imaginative and prescient.Lead digital group to develop, design and execute belongings and campaigns for model channels, together with Facebook, Instagram, show banners, web site banners and electronic mail campaigns. Conceptualize and execute seasonal advertising and marketing campaigns and communications throughout e-commerce, electronic mail, social media, paid advertising and marketing, and affiliate channels that have interaction shoppers and drive gross sales.Create and implement course of, requirements, and inventive pointers for all website imagery. Oversee inventive content material and guarantee constant model voice and messaging throughout all shopper touchpoints; guarantee content material is partaking and elevates model storytelling and consciousness.Act because the enterprise proprietor of the web sites, planning and executing common inventive updates, product shopping for and merchandising, promotional methods, and testing, optimization and evaluation.Utilizing model calendars, companion with Creative Director and design group to drive inventive technique and execution throughout all digital platforms.Work intently with Performance Marketing groups to create tasks that ship on-brand imaginative and prescient and trade greatest practices.Ensure that work adheres to model requirements and mission deliverables.Actively take part in social, internet and marketing campaign inventive brainstorms.Maintain and handle asset library on an ongoing foundation using correct file and folder naming methods. Provide asset suggestions and make picture selects based on model pointers and calendar necessities.Coordinate and attend website and social media photoshoots with a hands-on method together with managing shot lists, constructing idea boards, deciding on product, casting freelance expertise together with fashions, HMUA, stylist and extra photographers, supply shoot places, defining specs, and performing as the purpose of contact for post-production and product images suggestions.Provide inventive briefs and supporting advertising and marketing content material to make sure correct and optimized depiction of product options and advantages for promotional campaigns and touchdown pages.QUALIFICATIONS REQUIRED:Experience as a graphic designer centered on digital belongings; trend and/or e-commerce expertise a plusAbility to idea, develop and create all kinds of inventive assetsStrong understanding of digital design and conversion metricsExperience creating paid social advertisements and show advertisements.Experienced with Adobe Creative Suite: InDesign, PhotoshopAbility to work in a fast-paced group environmentStrong consideration to element and time administration skillsFamiliarity with trend traitsExperience engaged on photograph shootsMust be lively on all social media platforms and have a powerful understanding of the social expertise and consumer interface of all main social platforms together with Facebook, Instagram, TikTok, YouTube, Pinterest, and have an eye fixed on rising platforms.Please click on right here to use.
Affordable Luxury Group Is Hiring A Digital Art Director In New York, NY
