New York, Dec. 21, 2020 (GLOBE NEWSWIRE) — Martech Record, the primary and solely unbiased authority on the partnership advertising house, right this moment launched the primary ever online marketing purchaser’s information to assist advertising professionals have elevated transparency into online marketing platforms. The Buyer’s Guide reveals opinions and information immediately on the highest platforms, all based mostly on survey outcomes from Martech Record’s business insider panel of consultants.Affiliate advertising spend has grown to turn out to be an almost $7 billion business and is a tactic leveraged by 80% of U.S. manufacturers with greater than $200 million in income, in accordance with a 2020 Forrester report. The business is ready to proceed to develop however entrepreneurs lack transparency into the applied sciences which are meant to assist obtain their online marketing goals. With business data traditionally being managed by the platforms, The Buyer’s Guide depends on information from business insiders to assist decision-makers obtain an expanded consciousness and deeper understanding of the merchandise obtainable in right this moment’s market.“Everyone is doing it and for good cause: online marketing works. That stated, there are numerous methods to work with hundreds of publishers and dozens of platforms and networks however little transparency into greatest practices,” stated Michael McNerney, Founder and CEO of Martech Record. “By publishing unbiased information by way of reviews, surveys, and purchaser’s guides in addition to internet hosting occasions with business insiders, we hope to convey extra transparency to entrepreneurs, share greatest practices, and assist them make extra knowledgeable choices.”Martech Record’s business insider panel is a bunch of greater than 75 affiliate business consultants who actively handle applications with expertise supporting retail, journey, direct-to-consumer (DTC), healthcare, telecom, and finance manufacturers. The majority of the panel (60%) presently manages applications with over $25 million in affiliate income and share a collective expertise of shopping for and promoting advertising applied sciences. The Buyer’s Guide relies on information and responses to a 22 query survey on platforms’ tech, usability, buyer providers, pricing, and writer networks.By making use of a constant set of analysis standards, the Buyer’s Guide helps entrepreneurs simplify the choice making course of by way of class rankings and a brand new benchmark: The Martech Record Market Presence Index, a weighted benchmark that measures consumers’ consideration, consciousness, and choice. Additionally, the Guide consists of Buyer’s Cheat Sheets, which mirror useful qualitative suggestions, comparable to: “This information, can I belief it? The [customer services] reps even inform us they don’t seem to be 100% assured within the attribution monitoring.” “[Their] assist is incredible — and it must be since you’ll ask 1,000,000 questions.” “Great for applications with out finances. Low barrier, low danger and implementation is fairly easy.” “Pricing is like an previous cellphone plan the place you get blocks of knowledge … it doesn’t scale.” “Brands of all sizes look to online marketing platforms to assist drive lead-gen however it’s merely dangerous enterprise to make six determine choices based mostly on biased or incomplete data,” McNerney continues.Martech Record intends to publish an up to date Buyer’s Guide every quarter in addition to host digital occasions with business consultants on a wide range of matters. Martech Record’s second occasion, “The Intersection of Commerce and Content” will happen in early 2021. To obtain updates about upcoming occasions, join through https://www.martechrecord.com/our-events.Martech Record is an unbiased authority that brings transparency to the affiliate business. By publishing unbiased information by way of reviews, surveys, and purchaser’s guides in addition to internet hosting priceless occasions, Martech Record helps empower advertising executives accountable for tech and information purchases to make higher, well-informed choices. To be taught extra about Martech Record and The Buyer’s Guide, go to: https://www.martechrecord.com/get-the-guide. About Martech RecordMartech Record is an unbiased supply of knowledge on online marketing platforms, partnership advertising networks, and business greatest practices. Through skilled, unbiased content material, priceless in-person occasions, and detailed purchaser’s guides, Martech Record brings transparency to the partnership advertising business that has traditionally solely been shared through phrase of mouth, and sometimes with business bias. Setting a brand new normal for business data, Martech Record helps entrepreneurs make good choices and obtain their advertising targets. For extra data, go to https://www.martechrecord.com/. Martech Record’s analysis displays the survey outcomes of its business insider panel and Martech Record doesn’t endorse any vendor, product, or service reviewed on its web site and in its supplies.