Beacons Founding Team Top (L to R) Greg Luppescu (founding engineer), Neal Jean (CEO) Bottom (L to R) David Zeng (CTO), Jesse Zhang (CPO) (Photo: Business Wire)
Beacons, a San Francisco, CA-based enterprise platform for social media creators, raised $6m in seed funding.
The spherical was led by Andreessen Horowitz with participation from Li Jin’s Atelier Ventures, The Chainsmokers’ Mantis Fund, Night Ventures, Brazilian esports group LOUD and Crush Music.
The firm intends to make use of the funds to speed up product growth and hiring throughout engineering, operations, advertising and marketing and product design.
Founded in 2019 and led by Neal Jean, CEO, David Zeng, CTO, Jesse Zhang, CPO and Greg Luppescu, Beacons offers a enterprise platform for creators. The “link-in-bio” instrument permits creators to construct and customise a devoted cellular touchdown web page to incorporate in profiles throughout social platforms, together with TikTok, Instagram and Twitter. Its consumer interface and automatic, personalised web page setup provide each customizable theme technology and integration with current content material so creators and types can direct followers to a single URL throughout a number of social platforms. The platform allows:
Multiple hyperlinks: capturing a creator’s complete viewers, fairly than being restricted to a single linkEmail and SMS: permitting a creator to attach with their followers immediately for efficient cellular marketingAnalytics: data-driven understanding of a creator’s viewers to strategically form future experiencesEmbedded Content: capacity to advertise a creator’s content material throughout a number of content material platformsMonetization: the power to promote merchandise and/or companies
The firm’s cellular web site constructing know-how helps multi-SKU creators and gives P2P, content material, donations, ecommerce, membership, neighborhood and influencer and internet affiliate marketing assist. Beacons is obtainable to creators on TikTok, Instagram, Twitter, and different social platforms. It helps greater than 1 / 4 of 1,000,000 artistic manufacturers, with over 3,000 new accounts established every day. Creators and organizations utilizing Beacons for link-in-bio embody: Sia, Russell Brand, Green Day, Katie Thurston (the subsequent Bachelorette), and Barstool Sports.
FInSMEs
24/05/2021
