NEW YORK, May 24, 2021 /PRNewswire/ — MATTIO Communications, one of many longest-running and the biggest hashish advertising providers agency, introduced at this time that it has launched a full service influencer advertising company, Confluence Agency. In addition to supporting hashish purchasers, this subsidiary will even deal with sectors together with style, magnificence, meals, residence, tech, way of life and journey as influencer advertising turns into an integral facet of constructing model worth throughout all industries.
Over the previous ten years, influencer advertising has grow to be a most well-liked technique for manufacturers to have interaction with goal audiences. Increased social media utilization all through 2020 additional enabled corporations to drive gross sales and model consciousness by means of curated content material generated by micro and macro influencers. According to Insider Intelligence, the worth of the influencer advertising {industry} is projected to achieve $15 billion by 2022 as extra manufacturers spend money on constructing genuine long-term shopper relationships.
“Since our inception, MATTIO has developed strategic options that exceed our purchasers’ enterprise objectives,” mentioned Rosie Mattio, Founder and CEO of MATTIO. “We’ve seen firsthand how influencer advertising drives progress amongst our personal hashish purchasers and is the way forward for model advertising. Launching an company devoted to executing best-in-class influencer campaigns aligns with our core mission of offering novel and efficient media providers to high-growth industries.”
Victoria Baek, who was head of influencer advertising at MATTIO, will lead Confluence Agency as CEO. Baek has labored with legacy shopper manufacturers together with Coca-Cola, Taco Bell, Disney and Forever 21. Prior to working at MATTIO, Baek was head of influencer advertising and model partnerships at HARMAN International the place she spearheaded the JBL Master Class sequence, a month-to-month program that includes digital producers and hip-hop artists that not solely introduced the HARMAN portfolio to tens of millions of recent deal but in addition generated new model offers.
“The influencer {industry} has developed from one-off transactions to invaluable, long-term partnerships. Online communities permit manufacturers to attach authentically with audiences in a method that drives measured efficiency,” mentioned Victoria Baek, CEO of Confluence Agency. “We’re so excited to launch this new company to assist manufacturers perceive rising channels and leverage these relationships to strengthen total model loyalty and enhance conversion.”
Confluence Agency manages influencer advertising methods for manufacturers from begin to finish. From figuring out celeb and/or area of interest influencers to creating content material pointers to dealing with the logistics of gifting applications, the Confluence workforce takes a goal-oriented strategy to each marketing campaign to be able to monitor progress. For extra info on Confluence’s full vary of providers, please go to https://www.confluenceagency.co.
About MATTIO CommunicationsMATTIO Communications is an industry-leading strategic advertising agency centered on hashish, way of life and rising markets. With deep roots in storytelling and PR, we use our well-honed communication expertise, {industry} information and inventive muscle to drive conversations, form perceptions and assist purchasers obtain formidable enterprise objectives. MATTIO supplies end-to-end advertising providers, together with media and investor relations, disaster communication, content material creation, social media, website positioning and experiential advertising. We have companies in New York, Los Angeles and Toronto. For extra info, go to mattio.com.
About Confluence AgencyConfluence Agency is an influencer advertising company centered on the style, magnificence, hashish, meals, residence, tech, way of life and journey sectors. We excel at conceptualizing, creating, tailoring and optimizing campaigns that match manufacturers to key audiences. The company supplies end-to-end influencer advertising providers, together with marketing campaign ideation, influencer/celeb casting, world class price negotiation, content material creation, product seeding logistics, and KPI reporting. Confluence’s workforce has expertise working with manufacturers reminiscent of Coca-Cola, Taco Bell, NASA, Disney, JBL. For extra info, go to confluenceagency.co.
Media Contact: Renee Cotsis [email protected]
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MATTIO Communications Launches Confluence Agency, a Full Service Influencer Marketing Firm
