PredictiVu launches India’s first centralized automated AI data visualization tool to deliver near-real-time BI insights to marketers

PredictiVu, an Indian analytics agency that goals at simplifying advertising methods by offering interactive insights from a single interface, introduced the launch of their first centralized next-gen automated AI-powered data visualization tool – Dynamic Marketing Optimizer (DMO).
DMO is an AI and Machine Learning supported tool built-in into India’s largest data set comprising of client buy, internet listening and marketing campaign mapping. It is supplied to present close to actual time enterprise insights on buyer behaviour to CMOS and marketers ten occasions quicker than typical strategies.
Connected with 75,000 retail touchpoints with a presence in 100+ Indian cities, the tool’s dashboard retains including 500,000 + distinctive customers each month. Designed to supply Descriptive, Predictive, and Prescriptive Analytics for marketers to achieve actionable insights into their marketing campaign competitiveness, obtain a macro assessment of the corporate’s potential markets and alternatives with a micro-level product dissection, and acquire client buy, advert, internet and social intelligence to convert tens of millions of noise data into significant tendencies all from a centralized dashboard assessing disparate database in close to actual time, the tool is poised to remodel enterprise intelligence supply for marketers perpetually.
Kunal Sarkar
Speaking on the event, Kunal Sarkar, Vice President, PredictiVu stated, “Marketers slog to design profitable multichannel advertising campaigns due to the dearth of real-time and significant enterprise intelligence insights. For India, the place there’s an insatiable demand for manufacturers and D2C enterprise goes to be value $100 billion by 2025, the unexplored analytics capabilities which are limiting smarter advertising choices can grow to be an enormous problem for financial progress.  The COVID 19 invasion has redefined the enterprise worth of data and accentuated the necessity for real-time insights greater than ever and we’re glad to introduce – Dynamic Marketing Optimizer (DMO), our AI-enabled augmented data visualization tool at a time when it’s most wanted. Marketing leaders can now use its superior analytics to perceive buyer behaviour, competitor efficiency and client challenges 10 occasions quicker than when utilizing typical strategies to arrive at smarter advertising choices. “
He additional added, “We plan to focus the tool’s utilization for Smartphone sector, primarily contemplating superior consumer-focused applied sciences on this sector have given marketers quite a lot of choices to drive their digital companies underneath the pandemic’s impression. Gaining a aggressive edge is immensely crucial now and doing meaning maintaining abreast with the newest tendencies. This can occur solely when exceptionally agile, quicker, correct and complete insights are acquired in near-real-time.”
Lloyd Mathias
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu stated, “Today, marketers more and more wrestle to achieve complete, visibility into the shopper journey to develop ground-breaking advertising methods. Going ahead, correct data mapping, evaluation and quicker supply from data intelligence companions might be elemental in a world the place customers are excessively linked by the digital universe. PredictiVu’s Dynamic Marketing Optimizer (DMO) is uniquely designed to lead the subsequent stage data interpretation want that will require a quicker, versatile, dependable, consolidated, and unified enterprise intelligence strategy.  As Indian manufacturers penetrate additional into the native market underneath the ‘vocal for native’ slogan, the function and want for superior data analytics enterprise, intelligence choices will enhance.”
Srinivas Murthy
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu stated, “PredictiVu’s Dynamic Marketing Optimizer (DMO) is poised to clear up one of many largest advertising and enterprise issues in at the moment’s tech-enabled world: having the ability to take advertising program choices in nearly real-time, with divergent actions throughout divergent geographies, worth factors, and competitor conditions. The AI / ML-based engine and multi-dimension mapping make an final marketer-friendly platform throughout model advertising, go-to-market, and client/channel insights groups. Smart marketers will want this answer to amplify their advertising spend RoI by a further 25% to 48%.”
AI/ML-Driven Insights
There is a blatant want for enterprise intelligence arising out of the mounting innovation, competitors and altering buyer behaviour to be exceptionally agile, versatile, dependable consolidated and holistic. Being in a position to automate the duty of correlating particulars from multidimensional, exhaustive data units to creating actionable insights that resolve enterprise enterprise challenges implies great enterprise potential which PredictiVu goals to faucet with its tech superior options and instruments.
Created and designed by skilled trade consultants with a long time of enterprise intelligence, know-how, retail, and data science expertise, the corporate helps drive enterprise progress by figuring out granular buyer preferences and competitor efficiency and maximize the RoI of selling campaigns by serving to drive close to real-time changes.
The firm leverages AI/ML-driven insights to assist enterprises make smarter choices primarily based on trusted data sources and enormous pattern sizes with assured high quality and standardization. Headquartered at Gurugram, PredictiVu’s traders embody Nomura Research Institute and Infobridge Marketing and Promotions Co. Ltd. that herald a long time of trade, analytics, and consulting expertise.
PredictiVu is a one-stop answer for CMOs and marketers, specialised in correlating advertising marketing campaign efficiency with proprietary retail buy data, digital tendencies, buyer preferences, media spend at an immensely granular stage to deliver close to real-time enterprise intelligence insights ten occasions quicker than conventional strategies.

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