SBC Appoints Cristian Robalino as VP Marketing – Americas

Image supply: Sports Betting Community

SBC continues its funding into the North American and Latin American sports activities betting and igaming markets with the recruitment of Cristian Robalino for the position of Vice President Marketing – Americas. 

Robalino brings over 15 years of expertise in advertising, having labored throughout a magnitude of various B2B and B2C occasions as Marketing Director at Reed Exhibitions and most lately CloserStill Media.  

Reporting into SBC’s Founder and CEO, Rasmus Sojmark, Robalino will oversee the advertising and technique for SBC’s Americas portfolio, which incorporates the bottom-breaking commerce exhibition and convention SBC Summit North America (incorporating Betting on Sports America & US iGaming Conference), shopper sport betting present BETFEST, new LatAm commerce convention SBC Summit Latinoamérica, the Vegas Baby trade networking occasion and get together, and the digital conferences SBC Digital North America and SBC Digital Latinoamérica.

“I’m thrilled to be becoming a member of the SBC household in such quickly increasing markets,” mentioned Robalino. “I look ahead to making a big influence that may proceed to place SBC as the main sports activities betting and igaming occasions within the Americas and across the globe.” 

Robalino joins a star-studded lineup within the SBC Americas staff consisting of trade heavyweight Sue Schneider, VP Growth and Strategy – Americas and lately recruited commerce present veteran Bob McFarland, VP Sales and Commercial – Americas. 

Sojmark commented: “We are delighted to welcome Cristian to the staff. North America and Latin America are key increasing markets for SBC and our continued recruitment of high-degree expertise will permit us to succeed in new audiences, improve enterprise for our prospects, and elevate the trade as an entire.”

The first occasion underneath Robalino’s belt shall be SBC Digital North America going down on-line on June 9-10. The content material will concentrate on the important thing matters driving the industries ahead, together with the way forward for sports activities betting, the best way to profit from the expansion of igaming, state-by-state regulation, M&A exercise, subsequent-era expertise, and advertising methods that ship value-efficient participant acquisition. 

“With indoor gathering restrictions being lifted throughout states such as New Jersey, it’ll permit us to soundly reunite the trade later this yr and convey again in-individual networking and enterprise alternatives in key markets that the trade is craving for,” Robalino added.

New Jersey Governor Phil Murphy lately introduced the plans to finish indoor gathering restrictions on June 4, which is able to permit full capability at indoor occasions. SBC Summit North America will happen on the Meadowlands Exposition Center in New Jersey on November 30 – December 2, 2021. 

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