“Alissa’s experience and potential to drive product technique and operations from an outside-in perspective make her uniquely well-positioned to drive development, effectivity and profitability, whereas nonetheless retaining buyer expertise on the forefront,” mentioned Matt Boss, Head of Consumer Products for TD Bank.
Van Volkom joined TD in 2018 and beforehand served as the financial institution’s Senior Vice President, Head of Customer, Product and Digital Marketing. In this function, she led the shopper advertising technique and developed built-in advertising plans to generate demand for TD’s client and industrial merchandise throughout the U.S. Bank. She additionally managed the U.S. digital advertising group, the place she championed the event of data-driven digital advertising methods to create related buyer experiences.
“I’m proud to steer a workforce that is still strategic and resilient on this extremely aggressive panorama whereas retaining our prospects and communities on the middle,” mentioned Van Volkom. “I look ahead to working intently with this workforce to make sure that TD continues to make a constructive affect in driving deeper personalization, buyer engagement and development within the trade.”Van Volkom holds a bachelor’s diploma in communications from the University of Massachusetts, Amherst. About TD Bank, America’s Most Convenient Bank®TD Bank, America’s Most Convenient Bank, is one of the ten largest banks within the U.S., offering greater than 9.5 million prospects with a full vary of retail, small enterprise and industrial banking merchandise and providers at greater than 1,220 handy places all through the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries provide custom-made non-public banking and wealth administration providers by means of TD Wealth®, and automobile financing and vendor industrial providers by means of TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To study extra, go to www.td.com/us. Find TD Bank on Facebook at www.fb.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US. TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a prime 10 monetary providers firm in North America. The Toronto-Dominion Bank trades on the New York and Toronto inventory exchanges beneath the ticker image “TD”. To study extra, go to www.td.com/us.SOURCE TD Bank Related Links http://www.TDBank.com
