Influencer advertising and marketing is a type of social media advertising and marketing, that makes use of endorsements and product mentions from influencers or people who’ve a devoted social following, or are considered as specialists in their discipline. Influencer advertising and marketing has exploded over the previous few years, with manufacturers wanting to capitalise on the audiences of those influencers in a cheap, performance-driven method.
Without the precise steering and expertise nevertheless, influencer advertising and marketing might be difficult – to say the least. Fortunately there are companies devoted to serving to you maximise your influencer advertising and marketing campaigns, and right here I share 5 influencer companies to watch in 2021.
Specializing in influencer advertising and marketing, YKONE is the primary company in the world to cater to luxurious Beauty, Fashion, Travel, and Lifestyle manufacturers. It was based by Olivier Billon, an professional marketer who labored at L’Oréal Paris as their Digital Marketing Manager for the Luxury Division. In 2008, he determined to pursue one thing of his personal, and that’s how YKONE was born.
The mission has grown from a French firm to a multi-national model with a presence in 11 of the world’s most buzzing cities, together with Paris, Milan, New York, Dubai, and extra. YKONE has a singular providing and an modern data-driven strategy that mixes cutting-edge creativity and an unparalleled community of influencers and celebrities.
The staff behind YKONE has mastered the artwork of affect they usually present highly effective providers that focus on mesmerizing imagery, videography, and poetic storytelling. They deliver manufacturers to life with their extremely artistic skills they usually attain thousands and thousands of individuals by means of social media to assist manufacturers develop.
They are pioneers of the influencer advertising and marketing trade they usually present bespoke artistic options which are extremely precious and efficient. YKONE has even developed in-house digital instruments, comparable to Campaygn, they usually provide a 360° strategy to influencer advertising and marketing. This is feasible thanks to their distinctive capability to combine influencers all through all model touchpoints.
Representing a number of the greatest skills and types, Neon Rose is the main well being, wellness, and life-style company in the influencer advertising and marketing trade. The company is on a mission to shut the hole between influencers and types by means of a holistic strategy that mixes thoughts, physique, soul, and social (after all).
Neon Rose has a expertise division and a model division, every with particular objectives. Their expertise division represents 40 unique content material creators who attain thousands and thousands of energetic customers with extremely partaking content material on all social media platforms.
Neon Rose’s model division provides full service influencer advertising and marketing, making them a one-stop-shop for all of the model’s wants. Their providers are full they usually cowl each want; from the influencer technique to the execution. The Neon Rose staff of specialists handles every little thing from A to Z so purchasers can rise to the subsequent stage.
Specializing in well being and wellness manufacturers, Neon Rose permits purchasers to stand out from the competitors with influencer advertising and marketing campaigns which are unmatched. They fulfill their consumer’s each want and they’re ready to drive the outcomes their purchasers are on the lookout for by means of a variety of precious and efficient providers.
With a staff of specialists in influencer advertising and marketing, PR and branded content material, & Agency has develop into among the best advertising and marketing companies in Amsterdam. They run data-driven content material campaigns on a global stage which have a optimistic impression on each stage of the funnel, from consciousness all the best way to conversion.
What makes & Agency distinctive is the holistic strategy they supply to service purchasers in the wonder, life-style, leisure, and meals phase. They’ve labored with the likes of Adidas, L’Oréal, Kiehl’s, HelloFresh, and Discovery, they usually deliver a variety of worth to each single one among their purchasers.
At & Agency they’re centered on the long-haul, which is why they try to construct long-lasting enterprise relationships the place manufacturers can evolve. This is a data-driven advertising and marketing company that’s ready to report again on metrics by means of a real-time consumer dashboard that gives 24/7 entry to related knowledge.
They perceive simply how essential knowledge is in the digital world and they’re on the forefront of the most recent developments in this regard to present the very best providers. At & Agency, they’ve a private strategy to marketing campaign administration and execution the place they construct private relationships with purchasers and work with them to obtain most outcomes.
When it comes to managing expertise, Uplift (*5*) is a trusty one-stop store for all of your wants. They are specialists at what they do they usually handle high-caliber influencers and athletes throughout the United States. The firm was based in Los Angeles in 2017 and, since then, they’ve been on a mission to develop into essentially the most trusted administration staff amongst entertainers, athletes, influencers, and top-tier manufacturers.
They are pushed by a core philosophy of going “Further, Together”, and that is one thing they’ve at all times believed. Everyone on the staff uplifts each other and each single one among their purchasers as effectively. They do that by means of arduous work, dedication, and the idea that nothing is not possible; that is what fuels Uplift (*5*).
One of their essential objectives is to construct long-lasting relationships between manufacturers and their purchasers by means of mutually useful campaigns and endorsements. The Uplift (*5*) staff actively pairs manufacturers with purchasers who will efficiently signify the manufacturers’ values and enhance their advertising and marketing methods.
They really care about offering the very best expertise, not solely to manufacturers but in addition to the expertise they handle. Uplift (*5*) offers clear communications to allow them to construct the sort of belief it’s not straightforward to discover elsewhere. Caring for individuals mixed with a gold normal of labor has allowed this firm to develop sturdy and supply extremely precious providers.
Focused solely on working for manufacturers, Whink Creative Agency just isn’t like different influencer companies that carry a roster of expertise. Their focus lies solely on manufacturers they usually specialize in serving to them discover area of interest influencers to broaden their attain. They have a hands-on boutique strategy the place purchasers have direct entry to the proprietor, one thing that has gained them reputation with manufacturers comparable to See’s Candies.
Consistently, Whink Creative Agency helps manufacturers save over 70% in influencer charges. Their secret sauce is high-touch relationships with influencers and brokers, and unconventional analysis methods to discover area of interest influencers which are already organically affiliated with a model or product. They perceive the most effective campaigns come when an influencer already has an affinity for a model.
Whink Creative takes care of in search of, negotiating, and managing each facet of the marketing campaign – offering manufacturers with fixed, recent content material for his or her advertising and marketing channels.
Whink Creative Agency is a brand new sort of influencer company that gives an out-sourced in-house influencer advertising and marketing staff for manufacturers. As manufacturers develop, they don’t at all times have a full-time employees devoted solely to influencer advertising and marketing. Whink Creative Agency steps in and fulfills that want to assist manufacturers elevate their influencer advertising and marketing technique so it matches their development.
Make positive to go and observe every of those influencer companies. Each of their web sites and Instagram profiles have been instantly linked in their bio’s. Keep up to date and observe their journey because the proceed to come up.
Published June twelfth, 2021
