NEW YORK, June 10, 2021 (GLOBE NEWSWIRE) — AdPredictive, the market-leading buyer intelligence software program platform, introduced as we speak it has appointed to its Board of Directors Mainardo de Nardis, the previous world CEO of OMD Worldwide (OMC), Aegis Media (Dentsu) and MEC (WPP). In this position, de Nardis, a globally acknowledged professional in advertising and marketing, promoting and media, goals to assist AdPredictive proceed to lengthen its attain and strengthen its place as probably the most superior information intelligence chief for entrepreneurs and advertisers. “As somebody who’s managed industry-leading advertising and marketing conversations for many years, I see in AdPredictive an method to information intelligence that’s undeniably main the longer term of the {industry},” notes de Nardis. “The proven fact that AdPredictive’s information basis and enterprise mannequin weren’t depending on cookies or IP addresses from day one, and outperform conventional information and promoting methods, says all the pieces about AdPredictive’s relevance and present worth provide, in addition to the expansion mindset that fuels its long-term trajectory.” AdPredictive has skilled explosive progress in SaaS platform income, as purchasers more and more depend on the Company’s actionable, insight-driven concentrating on, optimization and attribution from first- and third-party information to positively affect enterprise outcomes. AdPredictive anticipates this transformational progress to proliferate within the coming months because the {industry} continues to veer away from conventional dependence on cookies. Using first- and third-party information with AdPredictive is cost-efficient at scale, and eliminates the silos in advertising and marketing, information and tech processes that trigger gaps between analytics and media. In addition to AdPredictive, de Nardis additionally serves on the boards of Edelman, the most important world public relations agency; Ad Results Media, the world’s main audio and podcast promoting company; and Learfield IMG College, the faculty sports activities advertising and marketing specialist representing greater than 200 of the nation’s high collegiate properties. He started his profession with Young & Rubicam earlier than co-founding third-wave advert company Alberto Cremona and later specialised businesses in media, PR and CRM. Most just lately Mainardo served as government vice-chairman at Omnicom Media Group and is now an investor and advisor to a quantity of AdTech and MarTech firms within the US and Europe. “Mainardo brings with him 30+ years of expertise and insights working with manufacturers and corporations internationally,” notes AdPredictive CEO Kristin Frank, who was appointed in 2020 after serving first as the corporate’s President. Frank got here to AdPredictive in 2018 after 23 years with Viacom, the place, amongst different senior roles, she served as MTV’s Chief Operations Officer. “He has a deep understanding of the place the {industry} is headed, what purchasers and types want to evolve, and the way to reply to these wants most successfully,” she added. “AdPredictive immediately aligns together with his goal to help firms which are actually remodeling industries.” In addition to de Nardis and Frank, AdPredictive board members embrace Dan Carroll, AdPredictive founder and Chief Strategy Officer; Michael Sweeney, previous Chairman, President and CEO of Steinway & Sons, previous Chairman of StarTribune Media and previous President of Starbucks Coffee UK; and Shikhar Ranjan, Portfolio Manager at Aperture Investors, previous Founding Partner of DW Partners and PHD in Management Science and Engineering, Stanford University. About AdPredictive AdPredictive unlocks a better method to advertising and marketing with probably the most highly effective and clear buyer intelligence platform. We put easy, confirmed instruments and information within the palms of entrepreneurs to allow them to ship efficient, sustainable progress. For almost 20 years AdPredictive has set the usual for data-centric advertising and marketing. Powered by information science layered throughout deterministic information units, AdPredictive’s Smart Attributes are altering the sport for entrepreneurs who want probably the most correct and actionable information, particularly in a cookieless world. AdPredictive is on the vanguard of the multibillion-dollar motion towards management and transparency for next-gen clever advertising and marketing methods. Contact:Merridith Ingram 66 + Co [email protected]
AdPredictive Announces Appointment of Mainardo de Nardis to
