COLUMBIA, Md.–(BUSINESS WIRE)–Dentsu and Merkle, dentsu worldwide’s buyer expertise administration (CXM) service line, introduced it has accomplished the integration of Merkury, its identification decision and information platform, into the Salesforce Customer Data Platform (CDP). Brands utilizing Salesforce CDP will now have the ability to seize, unify, and activate their buyer information throughout all channels with out reliance on third-party cookies.
“As latest business information affirms, the impending deprecation of third-party cookies is a certainty, and types should rework with a purpose to ship privacy-safe and real-time buyer expertise,” mentioned John Lee, company chief technique officer, Merkle/CXM. “Delivering personalised experiences is simply potential by understanding who prospects are, recognizing what’s vital to them, and by interacting with them in actual time. The integration of Merkury’s identification decision capabilities with Salesforce CDP empowers manufacturers to rework cross-channel experiences.”
The integration is a strong mixture of Salesforce CDP’s capabilities unifying a company’s first-party information with Merkury’s capacity to develop a company’s universe of first-party buyer information and establish particular person prospects as they have interaction throughout channels. Merkury will allow purchasers to counterpoint their person-based buyer profiles for segmentation and cookieless media connections. The integrations is out there instantly inside the US.
“Merkury’s integration with Salesforce CDP will improve and speed up the progress of first-party buyer information, permitting enterprise manufacturers to increase insights, cross-channel personalization, and addressable media focusing on alternatives in an atmosphere that protects the privateness of the shopper,” mentioned Chris O’Hara, VP of Product Marketing at Salesforce.
“Brands want an company that may assist them meet evolving shopper calls for in a privacy-safe and real-time means. They want a accomplice that provides identification options to help all sides of advertising and marketing, permits and coordinates second-party information relationships, and gives information ethics and variety, fairness, and inclusion steering,” mentioned Jacki Kelley, chief government officer, Americas, dentsu. “Merkle was not too long ago acknowledged by Forrester Research as a frontrunner in addition to for its capacity assist entrepreneurs transcend right into a future with out cookies1.”
To study extra about how Merkle enhances and prompts first-party information to ship cross-channel personalised experiences, learn the article or request a demo of the answer at advertising and [email protected].
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About Merkle
Merkle is a number one data-driven buyer expertise administration (CXM) firm that focuses on the supply of distinctive, personalised buyer experiences throughout platforms and gadgets. For greater than 30 years, Fortune 1000 firms and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The firm’s heritage in information, know-how, and analytics kinds the basis for its unmatched abilities in understanding shopper insights that drive hyper-personalized advertising and marketing methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising and marketing know-how drive improved advertising and marketing outcomes and aggressive benefit. With 12,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ extra places of work all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra data, contact Merkle at 1-877-9-Merkle or go to www.merkleinc.com.
About dentsu
Part of dentsu, dentsu worldwide helps purchasers to win, preserve and develop their finest prospects and obtain significant progress for his or her companies. With best-in-class companies and options in media, CXM, and inventive, dentsu worldwide operates in over 145 markets worldwide with greater than 46,000 devoted specialists. Follow us on social @dentsuUSA.
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1 The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021.
