ICW Group Introduces New Marketing and Prospecting Platform for its Work Comp Agents

Free Lead-Generating Tool Designed to Help Company’s Appointed Agents Grow Their Business
SAN DIEGO (PRWEB) June 09, 2021
ICW Group Insurance Companies, a number one group of property and casualty carriers, introduced the launch of LeadGen OnDemand, a lead-generating direct advertising system designed to assist its appointed brokers develop their employees’ compensation enterprise.
LeadGen OnDemand gives brokers with a advertising marketing campaign system, full with emails, printed postcards and brochures that may be simply co-branded and tailor-made to fulfill an agent’s prospecting wants. Taking it a step additional, ICW Group is absorbing the price and paying for all printing, postage, mailing, and marketing campaign monitoring bills for its appointed brokers.
“The want for our agent companions to attach with new enterprise prospects has been compounded throughout COVID-19 when conventional advertising channels equivalent to commerce exhibits and networking occasions have been curtailed,” mentioned Kristin Guthrie, SVP Enterprise Customer Experience. “A key tenet of ICW Group’s agent partnership is to assist develop their enterprise and we imagine this new advertising system does simply that, not solely throughout COVID-19 but in addition properly into the longer term.”
Guthrie provides that LeadGen OnDemand is already gaining traction within the brief time the instrument has been accessible, significantly with the chance to make the most of junk mail to achieve new prospects.
Year thus far ICW Group brokers have distributed greater than 100,000 junk mail items by means of the instrument. According to the Data and Marketing Association, 90 p.c of junk mail will get opened in comparison with 20-30 p.c of emails, and 42 p.c of junk mail will get learn or scanned. An essential goal for ICW Group brokers is Millennials, the fastest-growing phase of small enterprise homeowners. Research suggests 30 p.c of Millennials say junk mail is more practical in getting them to take motion, additional supporting the necessity to mix on-line and offline advertising methods to attach with new prospects.
“We surveyed our brokers and 77 p.c indicated that having any such advertising instrument would transfer the needle for them and it is paying off,” says Guthrie. “Agents have shared LeadGen OnDemand is already serving to them. The instrument permits ICW Group to construct significant relationships with our brokers by offering a value-add service, and it helps them to focus on their prospects in efficient methods whereas saving time and cash. It’s a win-win.”
Work comp brokers can be taught extra about LeadGen OnDemand on the firm’s Agent Resource Center. Agents trying to get appointed with ICW Group can be taught in regards to the course of at ICW Group’s Join Us web site.
About ICW Group
Based in San Diego, ICW Group Insurance Companies is the most important privately-held insurance coverage firm domiciled in California. Quoting greater than $3 billion yearly, ICW Group represents a bunch of Workers’ Compensation, Assumed Reinsurance and Catastrophe insurance coverage carriers, together with Insurance Company of the West and Explorer Insurance Company. ICW Group is acknowledged nationally as an trade chief in serving to policyholders obtain fewer and less expensive claims whereas elevating the trusted brokers who advise them. More info is out there at http://www.icwgroup.com, http://www.twitter.com/ICWGroup, http://www.linkedin.com/companies/icw-group and http://www.facebook.com/ICWGroup.

For the unique model on PRWeb go to: https://www.prweb.com/releases/icw_group_introduces_new_marketing_and_prospecting_platform_for_its_work_comp_agents/prweb17993808.htm

Recommended For You