Jellyfish partners with Everlytic in 2021

Personalisation and administration of information is a key element in on-line advertising and marketing and profitable buyer relationship administration (CRM). This is one purpose why digital associate, Jellyfish, is delighted to announce that it’s now an agent associate with Everlytic, a cloud-based software program firm that helps, amongst different providers, bulk and transactional electronic mail, SMS, automated voice and push notifications.Who is Everlytic?Everlytic is a multi-channel advertising and marketing automation platform that has a longtime footprint throughout the South African market. The firm was based as Prefix Technologies in 2004 and has since developed into Everlytic; a complicated, multi-channel advertising and marketing and automation instrument that has been ranked because the fastest-growing tech firm in South Africa and the third quickest in Africa by Deloitte. The firm was additionally listed third in the Top African Tech Companies Tech-Africa CIO Report 2020.Growing CRM high quality and effectivityJellyfish has been working as a full service digital associate in South Africa since 2010 and provides a full vary of superior service traces to main native and worldwide manufacturers. Given that many corporations have not too long ago shifted their advertising and marketing methods to a extra digital or on-line focus, and the appearance of the Protection of Personal Information Act (PoPIA), this has highlighted the necessity for a complicated buyer relationship administration system and course of. Customer relationship administration, or CRM, is a type of digital advertising and marketing that serves to construct and nurture a relationship with your clients, which, in flip, creates model advocacy and buyer loyalty. Today’s clients are discerning; they demand top of the range with bespoke messaging that’s related to their wants. Subsequently, the power to supply a personalised buyer expertise that’s absolutely compliant with the regulation, has confirmed to spice up gross sales and optimise conversion charges. Jellyfish made the choice to associate with Everlytic based mostly on their capabilities and fame in the market. Some of the important thing areas of help supplied by Everlytic embody:Data integrationMessage and touchdown web page behaviour trackingAudience segmentation Multi-channel messaging automationAutomated buyer journeysMessage reporting and analyticsPreference centre developmentSubscription typesPersonalisation performance at scale utilizing buyer information“Working with Everlytic to push the Jellyfish buyer relationship administration envelope at an inexpensive value for our shoppers takes the chances up a stage, particularly for these in the rising market,” explains Andre Vorster, senior CRM supervisor at Jellyfish. “We’ve been very impressed with the providing obtainable at Everlytic, which ranges from full-service integration options to customised bouquets.” The CRM group, positioned in Durban and Johannesburg, with full distant working capabilities, are assured the Jellyfish partnership with Everlytic will function an asset for his or her current shopper base. Additionally, it’s going to streamline the platforms that the manufacturers are utilizing to speak with their clients. “We know that each model is totally different,” explains SA Jellyfish MD Charmaine Kelly. “We try to have a look at your model, perceive your viewers and ship a tailored digital technique that achieves what you are promoting aims.”

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