Kevin Hart’s media firm Laugh Out Loud (LOL) is bolstering its senior management crew because the 4 12 months previous firm scales its providers with promoting and model partnerships.
Folayo Lasaki is appointed head of promoting and communications to supervise model, content material, and social media advertising and marketing in addition to communications and strategic advertising and marketing partnerships throughout the LOL Network. Prior, Lasaki served as principal and founding father of boutique advertising and marketing agency, Striped Elephant, and held positions at Rainn Wilson’s SoulPancake, Participant Media, and Variety.
Stephen Loguidice arrives at LOL to work as head of name partnerships to construct new income streams for the corporate whereas bringing in new companions so as to add to LOL’s model companions, which embody Lyft, P&G, Old Spice, Amazon, and Hydrow. The 8-year-veteran of the digital media trade served as an authentic member of the enterprise crew at BuzzFeed, and in addition held prior roles at each Viacom and Maxim.
Both Loguidice and Lasaki will report back to LOL president & COO Thai Randolph. “Having scaled billion-dollar companies and overseen dozens of enormous, strategic offers with Fortune 500 and Global 2000 manufacturers, Stephen joins to drive innovation in LOL’s model partnerships, whereas Lasaki leverages her leisure, client and commerce advertising and marketing expertise to additional our multi-platform enterprise mannequin — each with the mission to amplify our ‘Comedy in Color’ programming technique and maintain the world laughing collectively,” Randolph stated in an announcement.
Although these should not new positions on the firm, their “best-in-class” expertise This enlargement marks a pivotal second in LOL’s development as one of many largest Black-owned media corporations within the U.S. These hires are designed to allow LOL to construct off its momentum by scaling its efforts on the content material growth and branded gross sales entrance entrance by means of income operations and advertising and marketing methods.
Since launching as Hart’s manufacturing firm, the corporate has diversified its choices to span audio, TV/streaming, branded leisure, experiential and OTT/CTV. Last 12 months, LOL inked a multifaceted cope with NBCU Peacock which features a first-look cope with the streamer, a branded channel on its Peacock service and an fairness funding within the firm.
The firm additionally expanded its branded content material and income enterprise, increasing current partnerships with Lyft and Old Spice to create comedic branded content material by means of programming corresponding to together with Kevin Hart: Lyft Legend, the brand new Lyft Comics collection, and sports activities speak present Cold As Balls.
Kevin Hart’s LOL Eyes Branded Partnerships By Adding Two Senior-Level Leaders
