Making the Grade in Today’s Student Housing Environment

Lindsay Brown, Senior Vice President of Leasing and Marketing. Image courtesy of Campus Advantage
Lindsay Brown, senior vice chairman of leasing and advertising and marketing at Campus Advantage, discusses what’s occurred—and what’s taking place—in scholar housing with Multi-Housing News’ Senior Associate Editor Jeff Hamann. Brown brings greater than 18 years of selling expertise inside the sector to her function, the place she oversees the firm’s advertising and marketing methods and leasing exercise nationwide.
Brown weighs in on a few of the sector’s troubles throughout the previous yr, noting that scholar housing could also be turning a nook as faculty campus put together to spring again to life this fall. She highlights a few of the constructive—and sure everlasting—shifts which have come about in how properties are marketed to renters. “We needed to flip to them digitally. We discovered a whole lot of nice, new artistic shops for digital advertising and marketing. … We have actually invested in nice images over the final yr, 3D Matterport excursions which are updated … and I believe that’s all positively going to remain.”
Even as college students transfer again to campus, nonetheless, some issues stay, significantly round successfully handle entry to facilities in a time of social distancing. Brown shares how Campus Advantage is managing this panorama and extra in our newest episode of Multifamily’s Top Marketers. Don’t overlook to comply with MHN’s podcasts on Apple Podcasts and Spotify!
Music by Timmoor by way of Pixabay Music

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