Adverity, the quickly rising advertising and marketing analytics platform, has introduced the enlargement of its Executive Team to meet growing demand and fast progress of the corporate. The change sees Harriet Durnford-Smith named as chief advertising and marketing officer (CMO) alongside Christina Schlesinger as chief buyer officer (CCO).Harriet Durnford-SmithThe announcement is seen as a mirrored image of how shortly the corporate has grown in recent times with the brand new roles supposed to speed up enterprise technique and additional enhance buyer focus. “Both Harriet and Christina are confirmed leaders and have been extraordinarily influential within the persevering with success of Adverity,” stated CEO and co-founder, Alexander Igelsböck, “They each carry a wealth of expertise and we’re very excited to see them assuming larger duty at a time of exponential progress for the corporate.”Christina SchlesingerSchlesinger has spent her complete profession in advertising and marketing SaaS companies becoming a member of Adverity in 2017. Previously VP of gross sales & account administration, as CCO her focus will likely be on grouping Adverity’s customer-facing and supply capabilities collectively to streamline their customer-focused technique throughout the enterprise.With a confirmed monitor document in B2B know-how advertising and marketing in company and in-house roles, prior to becoming a member of Adverity in 2019, Durnford-Smith established and scaled the advertising and marketing operate at a profitable UK-based know-how consultancy that was just lately acquired by a international IT providers supplier and funding agency. Previously Adverity’s VP of promoting and progress, her new position as CMO will see her accountable for driving new international advertising and marketing methods for the enterprise because it continues to broaden.