Motown Names #TheShowMustBePaused’s Jamila Thomas VP Artist Marketing

364 days after “Blackout Tuesday” — throughout which the music business took a pause to protest police violence towards the black neighborhood and take into account its social justice insurance policies and efforts within the wake of George Floyd’s homicide — Motown Records has named Jamila Thomas, a co-founder of #TheShowMustBePaused, as vice chairman of artist advertising and marketing. #TheShowMustBePaused performed a pivotal function in establishing Blackout Tuesday and main the business to reassess its insurance policies and pledge hundreds of thousands of {dollars} to social justice causes.
According to the announcement, on this function, Thomas will oversee advertising and marketing methods and campaigns throughout Motown’s roster of artists and companions. In addition, she’s going to function a thought chief for the label and lead advertising and marketing initiatives for Motown’s newly relaunched historic spoken phrase imprint, Black Forum. Thomas will even proceed her work as co-founder of the worldwide initiative #TheShowMustBePaused. 

Ethiopia Habtemariam, Chairman and CEO of Motown stated in making the announcement, “Jamila is a confirmed and passionate advocate for artists and an extremely proficient marketer who operates from a spot of true ardour for music, tradition and neighborhood. Motown is dwelling to a number of the most prolific and impactful voices of our time, together with these of our artists, companions and executives, and we’re excited to welcome her to our staff.”
Brian Nolan, EVP Motown and Motown Marketing, stated, “Throughout her profession, Jamila has demonstrated her understanding and talent to construct and execute campaigns that assist artists join with followers world wide. She has unbelievable instincts and imaginative and prescient as a marketer, and I’m thrilled to welcome her to Motown’s advertising and marketing staff.”
Jamila Thomas stated, “Music has at all times impressed me and Motown has not solely offered the soundtrack to a number of the biggest, and most defining, moments in music historical past, however it has additionally launched the careers of a few of music’s most iconic and impactful artists, songwriters and entrepreneurs spanning greater than six many years. It’s an unbelievable honor to affix this legendary label and the forward-thinking management that continues to redefine and affect tradition world wide. I need to thank Ethiopia and Brian for the chance to be a part of this staff that helps write the following chapter of Motown’s legacy.”
Most not too long ago, Thomas served as Senior Director of Marketing at Atlantic Records, the place she labored on campaigns for artists together with Ugly God, Pardison Fontaine, PNB Rock, DRAM and Don Q, amongst others. Prior to Atlantic, Thomas was Head of Marketing at Asylum Records. 
Today’s announcement marks a return to Universal Music Group for Thomas, the place her earlier work at Def Jam included her function within the album campaigns for Jhene Aiko’s “Sailing Soul(s),” Pusha T’s “My Name Is My Name” and Big Sean’s “Hall of Fame,” amongst others, earlier than becoming a member of Cash Money Records. At Cash Money, Thomas helped navigate breaking acts together with Jacquees, whereas engaged on campaigns for famous person artists resembling Drake and Nicki Minaj. 

 

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