Novibet gains GiG Comply marketing compliance tool

Gaming Innovation Group has linked-up with gaming operator Novibet for the availability of its automated affiliate marketing compliance screening tool, GiG Comply.

The resolution permits operators to set-up their very own standards and guidelines parameters to scan and verify affiliate web sites for content material together with igaming code crimson phrases, hyperlinks and regulatory necessities throughout a number of jurisdictions

It works through the use of its guidelines engine to analyse actual snapshots from associates’ campaigns, and supplies operators with the promotional content material that’s getting used of their manufacturers’ promotions.

“We are glad to have partnered with Novibet, it’s all the time a proud second for us after we add a brand new associate to our rising checklist of companions for GiG Comply,” famous Jonas Warrer, managing director of GiG Media.

“It’s nice to see an progressive operator like Novibet place marketing compliance on the forefront of their enterprise technique, we stay up for supporting them in making a safer gaming surroundings for his or her gamers.”

GiG Comply will allow the agency to set-up bespoke guidelines parameters, which could be tailor-made to cowl market-specific laws and promoting requirements. 

This will enable the group to stay proactive and answerable for their affiliate marketing by guaranteeing that associates are aligned with their model, that accountable gaming measures are seen on related pages, and phrases and situations are right and updated. 

George Gerakanakis, worldwide affiliate supervisor of Novibet, added: “We are wanting ahead to working with the GiG Comply product to strengthen Novibet’s current compliance processes. 

“This partnership will assist Novibet be sure that our associates can proceed providing prime quality experiences which are absolutely compliant with regional laws and necessities.”

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