SEO Strategies That Are Still Implemented For Website Optimization

You might have a flawless advertising technique that convinces folks to purchase your product.

But after they go to your web site, they face hassle working it and putting orders.

And inside seconds, poof! They are gone.

Due to this, your web site’s bounce price will increase and engines like google push it down within the SERPs.

All that occurs because of a poorly optimized web site.

But, you don’t have to fret anymore. We have an answer.

Every SEO technique listed under helps you create a well-optimized web site that each people and crawlers will love.

1.   Switch From HTTP to HTTPS

HTTPS stands for Hypertext Transfer Protocol “Secure”. It implies that an internet site is safe, and all the info (or delicate info) from and in direction of it’s encrypted.

Whereas web sites working on HTTP (not safe) have unencrypted information that attackers can intercept and steal.

Now ask your self: would you be in enterprise with an internet site the place your information is susceptible? Of course, not.

That’s why 46% of individuals don’t do enterprise with an internet site flagged as “not safe”.

Moreover, in 2014, Google made HTTPS an official rating issue as part of its initiative to make the web safer for everybody.

So, in case your web site doesn’t use HTTPS, it’s time to get an SSL certificates earlier than you lose extra enterprise and rankings.

2.   Post High-quality Content

Who doesn’t like well-researched, informative content material that teaches you one thing? I prefer it. I’m certain you prefer it. And Google likes it a lot that they created a 175-page doc on it.

RECOMMENDED READING: Read a short (however efficient) model of Google’s doc about high-quality pages and content material.

So, what’s the key sauce to create high-quality content material? No-one is aware of. But right here’s a listing of questions you could ask your self earlier than posting any piece of content material:

Is it well-researched?Is it useful/helpful to your audience?Is it simple to learn and perceive?Is it freed from spelling errors and grammatical errors?Is it an unique publish with none plagiarism? (most vital)Is the data divided into subheadings?Did you add useful topic-relevant photographs to your content material?

Make certain that your reply to those questions is at all times a “YES”.

Most companies rent a digital advertising company in Gurgaon for high-quality content material. And at Justwords, we concentrate on creating kick-ass content material that delivers and we’re additionally Google licensed. So, who higher to decide on?

3.   Make Your Website Mobile-friendly

In 2020, 68.1% of all web site visits globally got here from cell units.

So, it’s protected to say that your web site most likely receives probably the most site visitors from cell units. (You may examine your Google Analytics and be 100% certain.)

Now, what occurs when cell customers entry your web site and face hassle navigating it?

They’d get pissed off and depart, which I’m certain you wouldn’t need.

So, right here’s what it is best to do: conduct a mobile-friendly take a look at of your web site. It will solely take a number of seconds.

Source: Google Mobile-friendly Test

Suppose the report comes optimistic, nice! But, if it’s destructive, you could rent a cell SEO company in Gurgaon that may create a mobile-friendly model of your web site.

IMPORTANT. Even although most individuals entry your web site by way of desktop, I’d nonetheless advise you to make your web site mobile-friendly as a result of it’s an official Google rating issue.

4.   Improve Your Page Loading Speed

If your web page takes greater than 3 seconds to load, the bounce price will increase by 90%.

And that has a domino impact on different vital metrics like search rankings, site visitors, conversions, and so forth.

Simply put, gradual loading velocity can topple your whole advertising funnel.

If that wasn’t sufficient, Google additionally made web page loading velocity an official rating think about 2010.

Lucky for us, the search engine additionally launched a free instrument to examine web page loading velocity.

Source: Google PageSpeed Insights

And for those who scroll down within the report, you could find alternatives to assist your web page load quicker.

Source: Google PageSpeed Insights

5.   Remove Interstitial Pop-Ups

What do I do when an internet site throws interstitials pop-ups at my face? I hit the again button simply as I landed in your web site.

Google calls it pogo-sticking, and it’s actually dangerous for SEO as a result of your web site can get penalized for it.

What is pogo-sticking?

The person searches for a question, visits the primary outcome, however closes it for some cause, then goes again to the outcome web page and clicks on one other outcome. To engines like google, meaning the person wasn’t happy with the question they discovered on the #1 outcome.

So, to avoid wasting your self from the penalty, take away any intrusive interstitial popup in your web site. And when you are at it, enhance your web site’s navigation as properly.

Final Thoughts

Creating a well-optimized web site isn’t simple. It requires a lotttt of labor.

But you at all times have an answer.

You can learn on-line about “how one can optimize your web site” and implement what you be taught. (Given for those who discover “high quality” posts on it.)

Or you may rent a do-it-all digital advertising company in Gurgaon like Justwords and optimize your web site and develop your small business exponentially.

So, what are you ready for? If you don’t have a well-optimized web site, it’s time to decide. The longer you wait, the extra you’ll lose (your rankings and guests).

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