Shopify Seeks to Challenge Amazon Through Deals With BuzzFeed, Other Sites — The Information

Shopify, which has turn into a serious power in e-commerce by offering on-line instruments to retailers, is rolling out a brand new service that may enable content material publishers to hyperlink to retailers within the Shopify community in change for a lower of transaction income, in accordance to folks conversant in the scenario.

The nascent transfer into an space referred to as internet affiliate marketing is designed to provide publishers and retailers searching for an e-commerce companion an alternate to web retail giants like Amazon and Walmart, each of which have lengthy given web sites that ship enterprise their means a small portion of these gross sales. BuzzFeed already has signed on to the brand new program and built-in it into its website. Shopify has approached a lot of different digital media firms, together with Complex Networks and Vox Media, folks conversant in the matter stated.

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