SoftSwiss: Why SEO is king for online casinos

When it comes to making sure that your platform is reaching the best viewers, search engine optimisation is king. That’s based on Anna Loiko, SoftSwiss online on line casino platform product proprietor, who highlighted the methods by which SoftSwiss is supporting its purchasers in boosting their web site rating. 

For these new to the idea of web site rating, SEO is the follow of writing and altering content material to enhance web site rating in search engines like google. To rank websites, search engines like google like Google and Bing crawl and index the online to ship outcomes to queries from customers looking the web. 

But why is this so essential? Well, knowledge has proven that roughly 90 per cent of online experiences start with a search engine, whereas the highest three Google search outcomes account for 75 per cent of all clicks. So after all, rating excessive has its advantages.

At SoftSwiss, we deploy a mix of suggestions and tips to make sure that our online on line casino purchasers seem on the high of search engine outcomes. Let’s begin off with among the fundamentals, that are the minimal must-haves by way of SEO optimisation, which needs to be used on each mission. 

Meta titles, meta descriptions and headers

A meta title, which may typically be known as the title tag, is the title of the web page. This tag seems in a browser tab and is typically displayed because the web page title in search engine outcomes. 

A meta description is designed to create a brief description of the web page; In search outcomes, it is typically displayed within the web page description (snippet). Meanwhile the headers – that are in all probability essentially the most self explanatory – are an organisational instrument that guides your web site guests by means of your internet content material. Headers inform each search engines like google and web site guests what the content material of pages shall be about.

What’s the aim of those? One of essentially the most tough duties for search engines like google is to know your internet web page’s contents. So search engines like google use headers, description tags and meta titles to search out out a bit of bit extra about your web site. 

At SoftSwiss, our platform allows purchasers to make use of distinctive tags on all pages and configure tag templates for the ‘Games’ and ‘Game suppliers’ pages which we consider will help encourage gamers to go to their web site, thus straight impacting their search engine rankings.

Internal linking, Hreflang and XML Sitemap 

One key SEO instrument to make use of is inner linking. Used as a manner of directing visitors to different pages inside the similar web site, inner hyperlinks will help customers navigate a platform with ease, in addition to decide the hierarchy and construction of the positioning. 

On our platform we will add inner hyperlinks to textual content, web site menus and inside the end-to-end block within the footer of your web page in addition to hyperlinks to different video games. 

When used appropriately, inner hyperlinks will help search engines like google to crawl your web site whereas additionally serving to to distribute the hyperlink weight to extra essential pages. As a end result, this may additionally assist drive visitors and enhance general web page rating. 

Meanwhile Hreflang is an attribute interpreted by search engines like google used to make clear the lingual and geographical concentrating on of an internet site.

When would possibly you employ this? Hreflang can come in useful if you’re eager to specify alternate language variations of your web page. If you don’t use Hreflang, then the pages may be thought of duplicates and Google will index one factor – which is one thing you don’t need. As you’ll be able to think about, this instrument is a must have for these online casinos with a couple of locale. 

Looking at your XML Sitemap, we enable our purchasers to create particular person sitemap.xml information for every separate area, supplier pages and recreation pages. 

This implies that search engines like google can crawl every particular person web page shortly – even when their inner linking isn’t excellent. Through these roadmaps, we will improve the rating of our clients’ web sites, assist search engines like google to realize a greater understanding of web site construction whereas additionally ensuring that content material is found even sooner. 


Now onto the extra superior SEO instruments. GTM is a system for managing JavaScript and HTML tags (code fragments) with out the assistance of builders.

By utilizing GTM, our online on line casino purchasers can add analytics providers, instruments for A/B testing, online chats and content material substitution. By utilizing the SoftSwiss platform, online casinos have a straightforward technique to join GTM – they will add GTM ID to a ‘particular place’, which means they will ship GTM / GA occasions reminiscent of enroll / register, deposit / cashout, and so forth.

Progressive Web App (PWA) is a know-how in internet improvement that visually and functionally transforms an internet site into an utility. As you’ll be able to think about, this may present a singular person expertise which can assist drive visitors to your web site.

As it is in a position to be put in on each desktop and cellular, this is obtainable for casinos with the SoftSwiss front-end solely and can be utilized to extend participant conversion and lifelong worth indicators.

Recommended For You