Tantra T-Shirts partners with 6Degree as part of new omni-channel scale strategy

The iconic T-shirt model plans to amplify its D2C enterprise by means of an omni-channel expertise. Known for his or her quirky Tees that resonate with the youth, India’s main T-shirt model Tantra has joined fingers with standard omnichannel retail platform 6Degree. 6Degree is India’s largest trend community and invests in model, advertising and expertise options for trend and way of life manufacturers. Tantra plans to revamp its advertising methods within the put up Covid part and escalate its on-line presence. Ranjiv Ramchandani, founder and director of Tantra, commenting on the partnership mentioned, “Tantra (India- on- a-T-shirt) is a pioneer and iconic ‘concepts primarily based’ T-shirt model, delivering stylish artwork for guys, ladies and children. Our big portfolio of designs and endless T-shirt concepts is good uncooked materials for a cutting- edge omni-channel platform like 6Degree, who’re serving to us ship to current and new prospects, in a cool and technologically superior method. Tantra’s offline progress plans will likely be a super match and synergy, for our on-line push, by way of 6Degree. Tantra sees the post- covid period as the proper time to amplify it is big vary of unique T-shirt artwork, to India and past, and we’re completely satisfied and excited to companion with 6Degree, for the subsequent stage by means of expertise and comfort.” Echoing his enthusiasm, co-founder of 6Degree, Amit Bhardwaj added, “Tantra as a model is younger and enjoyable. We are completely satisfied to have them on board as we plan an thrilling partnership forward with new and superior advertising options, whereas retaining the join the favored model has had with its prospects over time. With our expertise in scaling D2C manufacturers, we’re excited to handle and scale Tantra T-Shirts throughout the digital and offline area, pushing new boundaries. With our retail-tech platform “Honeycomb”, Tantra T-shirts will now have a single window entry to handle their enterprise throughout the ecosystem, together with clever AI pushed insights and a collection of model advertising options.” 6Degree is one of India’s main trend platforms which has enabled over 500 manufacturers scale their companies. With the most recent addition of Honeycomb, the corporate now could be stepping as much as leverage its power of expertise and advertising experience to allow manufacturers to forge forward within the rising panorama of trend retail.PWR PWR (This story has not been edited by Devdiscourse workers and is auto-generated from a syndicated feed.)

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