The new affiliate model for online retailers

The new affiliate model for online retailers

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April Berthene
|
Apr 29, 2019

While different advertising and marketing channels garner hype, associates proceed to drive gross sales, which is why many retailers are actively working to increase their affiliate networks. But doing so requires retailers to type by a bunch of issues, together with whether or not to work with an affiliate company, reminiscent of Rakuten Affiliate Network or CJ Affiliate, and whether or not the upper commissions charged by content-focused websites is value it. And many are deciding that they’re.
This article contains:

An evaluation of how retailers are utilizing affiliate networks and what’s driving them towards content-based associates.
Interviews with executives at 7 For All Mankind, BirdRock Brands LLC, Le Tote, Wirecutter Inc. and Team Bespoke.
Data on how associates affect online gross sales.
A more in-depth take a look at the prices associated to affiliate advertising and marketing.

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