The Rocket Man | Think Realty

Ryan Robson and Rocket Lister Soar into Real Estate Success

Typically, the phrases “threat taker” and “cautious” aren’t utilized to the identical individual, however Ryan Robson had made a profession out of assuming each of those traits with regards to his actual property profession and enterprise selections.
Robson has owned Rocket Lister since November 2020. The multi-state firm gives actual property brokers with providers akin to pictures, videography, signal and lockbox set up, and extra. Rocket Lister’s mission is to offer brokers a top quality, constant product and an out-of-this-world buyer expertise.
“We have 13,000 brokers utilizing our service, and we shoot 40,000 properties a yr,” Robson stated. “If you have a look at the entire variety of listings in a yr for a market, 10 p.c of the brokers out there do 80 to 90 p.c of the listings. And people who have figured it out know that they shouldn’t be doing their very own actual property pictures with their very own digital camera or a cellphone. We are chatting with the agent that has already discovered that actual property pictures is necessary, however will not be getting the perfect expertise or outcomes from the photographer they’re working with.”
Ryan Robson, Owner of Rocket Lister
Purchasing Rocket Lister is the most recent of many massive swings Robson has taken since he entered the actual property business. It’s the risk-taker a part of his persona. He doesn’t simply throw money at new ventures, nonetheless. Robson takes a considerate and calculated, though quick, strategy to his actual property selections. The cautious facet of his mind stems from the years he spent sharpening his accounting abilities.
See, the place Robson is, and plans to go, is the direct results of the place he has been.
A Real Estate Family
Robson noticed the great, dangerous, and ugly sides of the actual property business nicely earlier than he went to school. He grew up together with his mom, who was an actual property agent. They noticed ups and downs when it got here to earnings and hung out dwelling in varied locations and avoiding collectors. Meanwhile, Robson’s father was a really profitable actual property developer. So, Robson received the actual property expertise and training watching his mother as an agent, and noticed what was financially attainable from his dad’s success.
“In my thoughts, I had this concept that being profitable was attainable and it’s in my genes,” Robson stated. “My dad did it; why can’t I do it? I didn’t need to be poor as a result of I noticed my mother being poor and the struggles [that came with it.]
I received to expertise the ache of not having cash; that’s the place a number of my drive got here from.”
At 18, Robson had made up his thoughts. He needed to enter actual property like his mother and father. His dad satisfied him to discover ways to stroll earlier than he may run, nonetheless. Rather than leap into the actual property enviornment ft first, Robson’s dad urged he research accounting or finance. Then if he needed to work in actual property later, he may find out about that business sooner or later.
“That was arduous for me as a result of I used to be a younger entrepreneur and visionary,” Robson stated. “I needed to exit and rule the world—simply exit and take over. At a younger age, my dad satisfied me to construct a basis first after which increase on it. So, I studied accounting at school.
Avoiding actual property proper out of college was maybe among the greatest recommendation Robson may have obtained. His different pre-real property actions included serving a two-year mission for his church, which Robson stated helped him mature and develop extra emotional intelligence. He lived in Spain for 2 years and spent a while doing out-of-the-box gross sales. Meanwhile, his accounting training and work helped him decelerate and perceive the significance of spreadsheets, construction, and abilities he didn’t have beforehand. Working in accounting additionally gave Robson a greater concept of what he didn’t need to do.
“I did accounting for 4 years and it wasn’t a long-term match for me,” Robson stated. “My persona is within the gross sales, advertising, and the actual property world, accounting didn’t match nicely with that.”
The Importance of Playing it Safe
It didn’t take Robson lengthy after he left the accounting world to study why typically it’s greatest to be conservative with cash. He began his post-accountant life as a tough cash lender. One of Robson’s roles was to underwrite loans and ensure what the debtors have been asking for and their property valuations have been correct. Unfortunately, Robson was employed in 2007, proper earlier than the actual property crash.
“From 2007 to 2009, I used to be watching a number of actually profitable folks lose cash left and proper,” Robson stated. “I used to be getting paid $80,000 a yr and all of my pals that had executed very well had all gone bankrupt. I used to be underwriting lots of of offers a month, which was a fantastic expertise for me as a result of it pressured me to be conservative since we have been in a falling market.”
The mixture of the job expertise and being conservative together with his cash paid off for Robson. In 2009, Arizona’s Department of Financial Institutions shut down his boss’s firm as a result of a filed lawsuit. Robson’s boss was cleared of any wrongdoing, however within the six months it took to type out every part, he was pressured to seek out one other job. Fortunately, Robson had put away a good amount of cash ($40,000) to purchase himself a little bit time. But, it solely took per week or two for him to get bored and need to get again to work.
“I felt like I needed to do one thing with life; I couldn’t simply retire with $40,000,” Robson stated.
A Real Estate Career is Born
Robson’s fortunes modified when he met a buddy who had simply misplaced $1 million out there crash and began doing brief gross sales.
“I believed for certain this is able to be the way in which to go,” Robson stated. “I joined up with him as a result of he had the expertise and I had the imaginative and prescient.”
Robson and his buddy took the $65,000 that they had between them and did their first flip in 2010. They bought a home for $50,000 and offered it for $70,000. They did 38 flips that yr, 70 the next yr, and from 2012 to 2018 averaged over 100 flips a yr.
When folks ask Robson which profession path they need to take, he asks them the identical factor—what are they captivated with? He acknowledges that individuals would possibly need to get into probably the most profitable actual property arenas, however he understands that the true reward comes from not solely having fun with the work one does, but additionally to liking the people who they serve.
“If you end up complaining about owners all day lengthy, and also you’re not likely captivated with serving to owners, you most likely shouldn’t be an actual property agent,” he stated. “If you end up complaining about this, that, or the opposite, or not feeling a ardour to serve these folks, you could be within the unsuitable business.”
Robson practices what he preaches. In 2018, he branched out from his house-flipping enterprise and began an actual property brokerage. Robson constructed his brokerage and in two years it was dealing with 30 listings a month, and he managed to promote it for seven figures.
“Not solely did I work out the house-flipping world, the place we’re doing lots of of offers a yr, I proved to myself that I may construct a brokerage of brokers and generate 30 listings a month after which promote the corporate,” Robson stated. “That was a cool accomplishment for me. I like serving folks, and going out of my solution to construct rapport. House flipping actually doesn’t present that feeling.”
The Art of Risk Management
Putting each greenback he had right into a house-flipping enterprise and constructing an actual property brokerage from scratch have been simply two of the dangers Robson has taken in his actual property profession. Purchasing Rocket Lister can be on that listing, however Robson maybe made a fair riskier transfer main as much as the acquisition—breaking off from a long-time partnership.
Robson and his enterprise associate labored virtually solely with handshake offers for years. Then in late 2017, his spouse talked about how considered one of her mentors stated in each relationship, one ought to all the time depart greater than they take. The notion caught with Robson as a result of he realized he was placing in additional than he took from his enterprise relationship.
“The enterprise was a lot extra necessary to me than how a lot I used to be gaining financially from it,” he stated. “[My thought was] what may I do to develop the enterprise, which was serving to him out, placing in additional time and sacrificing? At some level that began to weigh on my spouse.”
Robson was not involved on the time that he was placing in additional time than his enterprise associate. However, his spouse satisfied him the one method for him to maneuver additional forward was to take action on his personal. She reminded him of the entire completely different companies he needed to do and the concepts that he had—and that he’d all the time must deliver his associate in 50/50 if he stayed with him.
“She satisfied me to interrupt off that partnership, which was a tough determination for me as a result of loyalty is considered one of my core values,” Robson stated. “I’m a really loyal individual to the extent that I don’t even must have one thing in writing with you. If I shake your hand, I’m going to comply with by way of with it.”
After being a Rocket Lister buyer for 10 years, Robson expressed curiosity in buying the corporate. He spoke to the earlier proprietor concerning the ins and outs of the enterprise, the method and the challenges that got here with it. Despite all of this, Robson nonetheless noticed a chance. For Robson, seeing the corporate function up shut for a decade, made it really feel like much less of a threat to purchase. But through the years, Robson has developed just a few different security nets to assist him reduce his dangers.
One of these security nets is folks. Robson believes if he brings in the appropriate folks, his enterprise can thrive, whether or not it’s the brokerage he constructed and offered, his thriving cupboard firm (Cabco Cabinets), his on-line mastermind for actual property buyers (Next Level Mastermind), or an acquired enterprise like Rocket Lister.
“I stay sooner or later, which is a harmful place to stay,” he stated. “But I like what the long run may deliver. I’ve to ask myself if I’ve it in me, and if I can discover the appropriate folks, which is an important key to success that I’ve had. I had the appropriate associate in the actual property brokerage that I purchased and offered.”
Robson additionally acknowledged how essential an actual property agent’s first rent is. When he first began his brokerage, Robson’s preliminary rent was a transaction coordinator and government assistant. They have been capable of deal with the entire duties that Robson couldn’t. It’s the identical gross sales strategy he takes when making an attempt to get actual property brokers to rent Rocket Lister.
“Let us deal with your itemizing and advertising providers by doing pictures and content material to your listings,” he stated. “From a threat perspective, you get to take extra dangers if you’re not tied down dealing with particulars for belongings you’re not good at.”
Money is one other efficient security web Robson has employed to assist him reduce threat. When he wasn’t flipping homes, making a mastermind group, beginning a brokerage, or buying Rocket Lister, Robson constructed a 100-unit portfolio of rental properties. Those properties deliver him roughly $50,000 a month in passive earnings.
Ryan Robson, Owner of Rocket Lister
“What that permits me to do, so far as threat administration, is to tackle much more threat as a result of that cash is coming in whether or not I prefer it or not,” Robson stated. From a threat administration perspective, I feel passive earnings might be one of the vital engaging topics for actual property buyers and actual property brokers. If you need to take massive dangers and purchase corporations like I did with Rocket Lister, and begin a cupboard firm and take these dangers, then actual property, in my view, is much less dangerous than a enterprise as a result of there’s collateral.”
No matter what number of security nets one builds, there’s nonetheless more likely to be some threat concerned in any massive profession or enterprise transfer. Those who’re keen to take these dangers will improve their probabilities of having success. One of the most important errors Robson has seen is folks take an excessive amount of time between developing with their concept after which placing it into motion. Their threat tolerance is so low that they keep within the “concept” part for too lengthy and by no means get to the execution half.
“I feel my superpower goes from concept to execution in a short time,” Robson stated.
“There’s this period of time that exists between your concept and execution, and my objective is to be tremendous quick at that. That doesn’t imply that you simply don’t have a look at the information—that’s the accounting a part of my mind.”
“Very few folks have what it takes to swing the bat on the quick ball of entrepreneurship—it’s a extremely brief listing. That’s an issue, don’t get me unsuitable, however actually the massive drawback that individuals have is realizing what to do after they hit the ball.”

Recommended For You