Tremor International Names Emily Barfuss as Chief Marketing Officer

New CMO will advance the expansion of the corporate’s world footprint by way of the continued growth of its Tremor Video and Unruly manufacturers
Tremor International, a worldwide chief in promoting applied sciences, in the present day introduced the appointment of Emily Barfuss as Chief Marketing Officer. In this function, Barfuss will spearhead the event and execution of the worldwide advertising technique throughout Tremor International, together with its core Tremor Video and Unruly enterprise teams. Barfuss will report back to Ofer Druker, CEO of Tremor International, and be based mostly in New York City.
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“Emily is becoming a member of the Tremor crew throughout a pivotal time, when our enterprise is experiencing vital development and growth,” mentioned Druker. “Her confirmed advertising experience coupled together with her observe file of accomplishments in rising world manufacturers makes her a superb addition to our government crew.”
Barfuss joins Tremor with intensive media and ad-tech management expertise. Most just lately, Barfuss constructed advertising and model methods at grace+grit, a advertising consulting agency she based. Prior to grace+grit, Barfuss developed Index Exchange’s world advertising perform from the bottom up and oversaw CBS Corporation’s affiliate internet marketing efforts as a part of the corporate’s TV Distribution Team.
As CMO, Barfuss will embrace a customer-centric strategy to advertising communications that handle the nuanced and evolving wants of Tremor’s more and more diversified world consumer base, within the curiosity of driving higher marketing campaign efficiencies for advertisers and their media companions.
“Tremor International is a dynamic firm, and I imagine it’s on the frontlines of shaping the way forward for the ad-tech trade,” mentioned Barfuss. “I’m thrilled to affix such an modern group and look ahead to working intently and collaboratively with the Tremor crew to additional solidify our world management place and, by extension, nurture even stronger connections with our purchasers worldwide.”
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