UTEP appoints Lucas Roebuck as Vice President for Marketing and Communications – El Paso Herald Post

The University of Texas at El Paso has appointed Lucas Roebuck as Vice President for Marketing and Communications after a nationwide search.
Bringing in depth expertise in larger training advertising and journalism, Roebuck most lately served as Vice President for Marketing and Chief Communications Officer at The University of Texas at Tyler.
“Lucas brings sturdy expertise main each enrollment and model advertising and communication at two different universities,” UTEP President Heather Wilson mentioned. “UTEP is America’s main Hispanic-serving college and we’re assured his expertise will assist take UTEP to the subsequent stage.”
The son of a Mexican immigrant, Roebuck spent a number of years as a toddler within the bi-national communities of Mexicali-Calexico and Tijuana-San Diego. He is a first-generation faculty graduate.
Roebuck studied journalism at John Brown University in Arkansas and later earned an M.A. in the identical discipline from the University of Arkansas. Before becoming a member of The University of Texas at Tyler in 2017, his profession included jobs as a newspaper editor, TV information task editor, communications professor, and as a communications director in each larger training and healthcare settings. At UT Tyler he was accountable for each advertising and enrollment companies.
“Lucas’ expertise constructing profitable faculty narratives will assist us inform UTEP’s compelling and necessary story,” mentioned Jake Logan, Vice President for Institutional Advancement and chair of the search committee. “I couldn’t be extra happy with this profitable conclusion to our nationwide search.”
Roebuck will probably be accountable for creating and executing the University’s advertising methods and overseeing UTEP’s Office of University Communications.
“As UTEP emerges as the nation’s main Hispanic-serving analysis college, the alternatives to share in regards to the impactful scholarship transpiring within the coronary heart of El Paso-Juárez are wonderful,” Roebuck mentioned. “I’m honored to affix the Miner household as we work to influence the area, Texas and past with expert graduates and significant analysis.”
Roebuck is married to Cherissa (Dees) Roebuck, and they’ve 4 kids.

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