Who What Wear is trying to rent a VP of Marketing to hitch its award-winning tradition. If you’re an skilled model marketer with 10+ years of expertise in trend, magnificence, or luxurious items, we need to hear from you!
The VP of Marketing will lead our model technique, income development, retention, and PR initiatives for our latest enterprise in e-commerce and convey our advertising and marketing technique to life. The individual on this position may have the chance to place their stamp on technique, course of, and imaginative and prescient as a founding crew member of our new DTC enterprise.
The splendid candidate is a robust model marketer with expertise creating and executing each built-in and efficiency methods to drive consciousness and gross sales.
This place relies in Los Angeles and reviews to the President of Who What Wear.
Lead and develop our model, development, retention, and PR initiatives for our e-commerce enterprise in shut partnership with our editorial and operations groups.
Develop and execute an impactful model technique together with month-to-month and weekly campaigns that proceed to resonate and beat development expectations.
Develop and execute progressive model, e-commerce, retail advertising and marketing, CRM, social media, PR, and model ambassador methods that align with the model, our enterprise objectives, and priorities.
Build and keep robust working relationships with cross-functional groups to make sure readability and alignment across the model route, key strategic selections, and enterprise efficiency.
Lead our advertising and marketing technique to drive important development by means of the launch of our paid media efforts and scale the enterprise by means of its first yr and past.
Serve as a key companion to the Product (web site) crew to tell improvement, launch, and future optimization of the devoted model web site.
Collaborate with our management crew to show advertising and marketing budgets into actionable forecasts.
Collaborate intently with the Product Creation crew (Design, Merch, Planning, Production) to make sure alignment between last assortment and advertising and marketing technique.
Analyze and report on the efficiency of all advertising and marketing efforts to senior management.
10+ years of advertising and marketing expertise with a minimal of 3 years of ROAS pushed advertising and marketing. You reside within the numbers however perceive the significance of constructing a model title.
A ardour for model storytelling with a data-driven strategy to processes.
Background in trend, magnificence, or luxurious items.
Experience main advertising and marketing groups in a high-growth, e-commerce group
Ability to reach a fast-paced surroundings, together with shortly and precisely assessing alternatives to find out the perfect strategy.
Strong management expertise with a “no job is just too small” mindset as we scale with an entrepreneurial mindset.
The capability to steadiness customer-centric, bottom-line, and team-oriented advertising and marketing methods
Benefits & Perks:
Work/Life Balance: Unlimited time without work, paid holidays, Summer Fridays (Half-day Fridays), paid winter break, and versatile work schedules.
Wellness: 85%–100% company-paid medical, dental, and imaginative and prescient insurance coverage for workers along with short- and long-term incapacity protection and life insurance coverage. Self-Care Fridays (Half-day Fridays) to encourage self-care and psychological well being consciousness.
Financial Well-being: Sponsored 401k plan with limitless entry to monetary advisors and planning instruments. Bonus eligibility for all Full-Time staff.
Opportunity to Fight Racism: We’re proud to match 100% of worker donations made to organizations that fight racism or help restoration from racist acts of violence.
Opportunity to Do Good: Each worker dedicates in the future per yr towards an impactful social good challenge.
Who What Wear gives an surroundings of mutual respect the place equal employment alternatives can be found to all candidates and teammates with out regard to race, coloration, faith, intercourse, being pregnant (together with childbirth, lactation, and associated medical situations), nationwide origin, age, bodily and psychological incapacity, marital standing, sexual orientation, gender identification, gender expression, genetic info (together with traits and testing), navy and veteran standing, and another attribute protected by relevant regulation. Who What Wear believes that range and inclusion amongst our teammates is vital to our success as a global firm, and we search to recruit, develop, and retain essentially the most gifted individuals from a various candidate pool.
More about Who What Wear:
Who What Wear is a global trend firm recognized for its content material websites—whowhatwear.com and whowhatwear.co.uk—and its inexpensive, size-inclusive, and trend-forward line of clothes and accessories. The model was based in 2006 by Hillary Kerr and Katherine Power and contains the chart-topping profession podcast, Second Life, which is hosted by Kerr. Most just lately, Who What Wear launched a sister firm, Versed, which is a clear skincare line with merchandise at inexpensive costs. Headquartered in Los Angeles.