Adway, a Santa Monica, CA-based digital promoting community for manufacturers to have interaction and appeal to customers by utilizing street-level media, raised $6m in seed funding.
The spherical was led by Upfront Ventures and others together with Revel Ventures, Watertower Ventures, Inflection Capital, and extra.
The firm intends to make use of the funds for the commercialization of its system.
Led by Sasha Krylov, CEO, Adway offers a patented superior optical system, that includes small, sensible projectors that show each static and video content material on the edges of automobiles, in addition to geofencing and different real-time information assortment and analytics applied sciences.
The firm’s gadgets acquire and transmit information to the consumer’s dashboard in actual time. This permits advertisers to see their marketing campaign efficiency and information as it’s being collected, to allow them to management their spend and focusing on in a way more granular approach.
Using Bluetooth expertise, Adway identifies the variety of lively mobile gadgets inside their automobiles’ proximity and tracks distinctive bluetooth identifiers. Adway doesn’t acquire people’ media entry management (MAC) addresses, browser exercise, cookies, and so on. It is strictly a one-way communication that’s completely nameless and easily counts gadgets to tell advertisers how many individuals had been uncovered to an advert.
Additionally, with Adway’s optical system, drivers can earn passive earnings by displaying model logos, advertisements, and different graphics on the edges of automobiles by way of projections. Drivers obtain the Adway driver app, which screens their efficiency, facilitates payouts and presents en-route assist.
Advertisers together with Cisco/Webex, Sweetfin, Rip Curl, Sandland, Sky Zone and ROW 8 have used the platform to focus on particular areas with advert messaging that adjustments dynamically by geography.