Mumbai: Global attribution and marketing analytics firm AppsFlyer has introduced veteran Sam Chiu as its new senior director of marketing, Asia-Pacific (APAC). Chiu will report back to AppsFlyer APAC president and MD, Ronen Mense.
In his new position, Chiu will spearhead AppsFlyer’s model consciousness, strategic marketing methods, and demand technology for the corporate, driving engagement methods, supporting the present buyer base, and dealing with excessive-performing groups throughout nations. Chiu will relocate to AppsFlyer’s SEAPAC hub in Bangkok, the place he’ll play a essential position in driving the corporate’s go-to-market technique for over 22 markets throughout ASEAN, South Asia (together with India and Pakistan), Japan, Korea, and ANZ.
“Throughout the final twelve months we’ve continued to give attention to rising AppsFlyer, not solely in APAC however globally,” stated Mense. “In an important time of AppsFlyer’s growth, Sam brings in a variety of expertise, having labored at an array of established gamers within the trade. His position will drive key enterprise targets within the area.”
Chiu brings an intensive quantity of expertise with near twenty years of digital transformation and omni-channel technique implementation to AppsFlyer’s Southeast Asia-Pacific (SEAPAC) group. His full-stack marketing tech profession spans Boston, New York City, and Hong Kong throughout businesses (iProspect), publishers and advert networks (Microsoft, Yahoo), and B2C & B2B advertisers (DFS/LVMH, SAS), with deep expertise driving marketing campaign outcomes for varied Fortune 500 companies.
“AppsFlyer is experiencing phenomenal progress, not solely in APAC however globally, and I’m honored to work alongside proficient people within the group to additional advance our marketing efforts and assert AppsFlyer’s dominance within the area,” stated Sam Chiu. “AppsFlyer is nicely-positioned to assist entrepreneurs rework their companies, and the cellular marketing trade continues to increase with the use of cellular apps wildly rising daily. I’m enthusiastic about what lies forward.”