AppsFlyer appoints Sam Chiu as senior director of marketing, Marketing & Advertising News, ET BrandEquity

AppsFlyer has introduced veteran Sam Chiu as its new senior director of advertising and marketing, Asia-Pacific (APAC). Chiu will report back to Ronen Mense, president and managing director, AppsFlyer APAC.In his new function, Chiu will spearhead AppsFlyer’s model consciousness, strategic advertising and marketing methods, and demand technology for the corporate, driving engagement methods, supporting the present buyer base and dealing with high-performing groups throughout nations to strengthen AppsFlyer’s presence. He will play a important function in driving AppsFlyer’s go-to-market technique for over 22 markets throughout ASEAN, South Asia (together with India and Pakistan), Japan, Korea, and ANZ.Chiu stated, “AppsFlyer is experiencing phenomenal development, not solely in APAC however globally, and I’m honored to work alongside gifted people within the crew to additional advance our advertising and marketing efforts and assert AppsFlyer’s dominance within the area. AppsFlyer is well-positioned to assist entrepreneurs remodel their companies, and the cell advertising and marketing business continues to broaden with the use of cell apps wildly rising day-to-day. I’m enthusiastic about what lies forward.”“Throughout the final twelve months we’ve continued to deal with rising AppsFlyer, not solely in APAC, however globally. In a vital time of AppsFlyer’s growth, Sam brings in a variety of expertise, having labored at an array of established gamers within the business. His function will drive key enterprise targets within the area,” Mense added.Levron will oversee portfolios of inventive businesses worldwide…

https://brandequity.economictimes.indiatimes.com/news/the-people-report/appsflyer-appoints-sam-chiu-as-senior-director-of-marketing/84581832

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