Belgium-based Willow raises €1.5M to make social media marketing accessible to SMBs; here’s how

Image credit: WillowSocial media has undoubtedly remodeled the interplay and communication of people globally. In truth, it has grow to be a each day apply in lots of people’s lives. Besides being a platform for leisure, social media acts as an important medium for marketing methods in enterprise. Currently, the vast majority of SMBs use social media to construct their model on-line. Social media platforms are a flexible marketing device and cheap. At current, there are numerous social platforms, however not all are created equal. So it’s crucial to discover out the right one to successfully join with one’s target market, significantly in enterprise.  – Partner content material – ]]>🏆 Future Hamburg Award winners!Recently, the winners of the 2021 Future Hamburg Award had been introduced. Recently, the winners of the 2021 Future Hamburg Award had been introduced. Show Less

Secured €1.5M

Meet Willow (Previously Contento), a Belgian social media platform for SMBs and entrepreneurs. Recently, the Ghent-based firm has raised €1.5M from SmartFin, PMV, Alex Brabers, Marc Vanderheyden, and imec.istart. To date, the corporate has raised round €3M.

Ludwig Dumont, Willow CEO: “We’re actually completely happy to be welcoming tier-An organization backers SmartFin and PMV as new shareholders in Willow. Over the course of the final 3 years, we achieved a real intimate market data and we developed quite a few basic processes on which we are able to now additional capitalise. This new spherical of funding properly suits inside our progress trajectory.”

Fund utilisation

The newest funding spherical will assist the startup to develop and scale the corporate internationally. It contains hiring new skills to be part of the Sales, Marketing, Customer Success, and Product groups, strengthening Willow’s model consciousness and additional constructing out the corporate’s product portfolio. 

Making social media accessible to SMBs

Founded in 2018, Willow goals to make social media marketing accessible to SMBs. The firm presents a singular mix of AI-based social media content material instruments and a training service — each human and digital – by a social media skilled.

Social Media Health Score

Further, the corporate additionally offers customers with metrics — Willow’s Social Media Health Score. According to the corporate, prospects scores will probably be primarily based on three essential components:

Consistency: posting recurrently and staying on-message week-in and week-out.Content Mix: posting a balanced number of content material varieties so the viewers stays .Involving staff: serving to staff to interact, share content material, and publish recurrently on their socials.

The rating helps customers to use Willow’s sensible software program increasingly more independently. On the opposite hand, the Willow device has an intelligence that stories to the client. Next to this, a workforce of social media coaches additional assists.

“Most of our present shoppers actually recognize their month-to-month check-ins with our coaches,” says COO Steven Van Kerkhoven. “Our consultants assist to create the correct construction, enhance their content material combine and advise how to interact and work with staff for larger social media engagement.”

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