[Best Brand] The enduring power of brand

The COVID-19 pandemic has had nice significance for entrepreneurs around the globe.In the face of the brand new coronavirus, client conduct modified drastically. The non-face-to-face pattern shifted market dynamics in a manner nobody might have foreseen. Yet on this time of uncertainty, some manufacturers managed to remain sturdy. This is proof of the sticking power of a brand constructed on good merchandise and years of trustworthy buyer relationships. Consumer belief and loyalty are exhausting to come back by, however as soon as earned they’re an organization’s most beneficial property. Some lesser-known manufacturers have even turned the COVID-19 disaster into a chance. With progressive advertising and marketing methods, they’ve superior into markets as soon as dominated by acquainted manufacturers. Here, The Korea Herald introduces some of the businesses behind the success tales. This annual function acknowledges corporations which have excelled of their respective fields.Every yr since 1994, the paper has launched lists of the best-loved manufacturers in several classes that signify South Korea. Having achieved brand progress throughout the pandemic, this yr’s corporations deserve recognition greater than ever earlier than.