Captain D’s names new chief marketing officer in midst of expansion

Nashville, Tennessee, U.S.A.-based Captain D’s has promoted Bindi Menon to chief marketing officer.Menon was most not too long ago vp of nationwide marketing for the quick informal seafood chain and has served in a number of different management roles all through her 15 years with the corporate.Menon will oversee all elements of Captain D’s marketing, together with product innovation, buyer insights, and digital and social initiatives geared toward capturing extra visitors as Captain D’s prepares for an “aggressive expansion in key markets nationwide,” the restaurant firm mentioned in a press launch.“Menon will use her in depth data of Captain D’s and eager perception into its visitors and the restaurant market to develop marketing methods and techniques to assist assist the model’s progress and drive restaurant profitability,” Captain D’s mentioned.Captain D’s mentioned earlier this yr that it’s going to open 15 new areas this yr, together with new eating places in Texas and Florida. The model will even open its first location in Utah later this yr, making entry into its twenty fourth state.Last yr, Captain D’s opened 10 new eating places throughout the U.S. Midwest and Southeast. It additionally signed 5 franchise improvement agreements all through 2020 to convey 17 new eating places to key markets such because the Dallas-Fort Worth, Texas, and Atlanta, Georgia metro areas over the subsequent a number of years.Captain D’s has additionally positioned itself for file success in 2021, “reaching file gross sales and income amid the COVID-19 pandemic,” the corporate mentioned.Menon’s management in marketing promotions and general dedication to the corporate led to “this well-deserved promotion,” Captain D’s CEO and President Phil Greifeld mentioned. “I stay up for working with Bindi immediately and have full confidence her contributions will surpass our expectations.”Photo courtesy of Bindi Menon/LinkedIn

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