Leading Fast Casual Seafood Franchise Calls Former Vice President of National Marketing to the C-Suite
Nashville, TN (RestaurantNews.com) Captain D’s, the nation’s main fast-casual seafood restaurant, introduced in the present day that Bindi Menon has been promoted to chief advertising and marketing officer. Throughout her 15-year profession with the corporate, Menon has demonstrated important management abilities in a number of roles, together with her most up-to-date as vp of nationwide advertising and marketing. With this promotion, Menon will oversee all points of Captain D’s advertising and marketing, together with product innovation, buyer insights, digital and social initiatives aimed toward capturing extra friends as Captain D’s prepares for an aggressive growth in key markets nationwide.
“We are thrilled to have fun the expansion of such a useful crew member. Since her first introduction to the model as a senior analyst in 2005, Bindi has steadily turn into an integral a part of Captain D’s”, mentioned Phil Greifeld, CEO and president of Captain D’s. “Her management in advertising and marketing promotions and total dedication to the corporate has led to this well-deserved promotion. I look ahead to working with Bindi straight and have full confidence her contributions will surpass our expectations.”
As chief advertising and marketing officer, Menon will use her in depth information of Captain D’s and eager perception into its friends and the restaurant market to develop advertising and marketing methods and ways to assist assist the model’s development and drive restaurant profitability. She will report straight to Greifeld.
“Being a part of a profitable and supportive firm corresponding to Captain D’s is extremely rewarding, and I’m excited for this chance to take our advertising and marketing to new heights,” mentioned Menon.
Captain D’s has positioned itself for document success in 2021, reaching document gross sales and earnings amid the COVID-19 pandemic. Menon’s breadth of expertise main profitable product promotions is certain to speed up the momentum Captain D’s has constructed because it expands its footprint throughout the nation.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has greater than 540 eating places in 23 states. Captain D’s is the nation’s main fast-casual seafood restaurant and was named the #1 seafood chain within the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been providing its prospects high-quality seafood at affordable costs in a welcoming environment for greater than 50 years. Captain D’s serves all kinds of seafood that features freshly ready entrees and the corporate’s signature batter-dipped fish. The eating places additionally supply premium-quality, grilled objects corresponding to shrimp, Tilapia, and Salmon, in addition to hushpuppies, desserts, and freshly brewed, Southern-style candy tea, a Captain D’s favourite. For extra data, please go to www.captainds.com.
Contact:Ashley BennettFish [email protected]