CoxReps Statement on Impressions-based Currency for Local

NEW YORK, July 06, 2021 (GLOBE NEWSWIRE) — Ann Hailer, Chief Operating Officer, CoxReps, launched the next assertion concerning the adoption of impressions-based promoting and shopping for for native broadcast tv: “CoxReps absolutely helps the trade adoption of an impressions-based forex to guage native TV program viewing,” mentioned Ann Hailer, Chief Operating Officer, CoxReps. “This is one of the simplest ways to simplify a comparative evaluation throughout a number of mediums and spotlight the relevancy that native TV audiences have within the complete video consumption ecosystem. As analysis improves to raised perceive viewership, impression shopping for ensures attribution of all audiences, permitting businesses and advertisers to optimize concentrating on these audiences in a extra granular means, and to assist maintain native TV as an integral a part of advertisers’ complete media combine.”      ABOUT COXREPS, INC. CoxReps is the nation’s main broadcast tv consultant firm, serving as an integral a part of the tv promoting trade for over 50 years. We are proud to supply distinctive and complete promoting options throughout linear TV, CTV/OTT, and Digital, and transact with greater than 1,500 businesses and shoppers on behalf of 4,500+ advertisers. Our represented shoppers are the trade’s premiere broadcast possession teams with stations throughout all the key affiliate networks and digital channels together with ABC, NBC, CBS, FOX, CW, Univision, UniMás, MY Net, MeTV, Bounce, in addition to high impartial native broadcast stations. Our footprint collectively reaches greater than 85% of the U.S. – from the biggest to the smallest U.S. DMAs – and delivers each aggregated U.S. community choices and single DMA geo-targeted options. CoxReps is a subsidiary of Cox Media Group, For extra details about our enterprise go to Contact Info: Michelle Miguelez [email protected] 305-450-2545

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