SEATTLE, July 27, 2021 /PRNewswire/ — As manufacturers and retailers of all sizes seize management of their digital commerce methods with probably the most fashionable and scalable headless commerce platform within the market, Fabric at present introduced that Karen Brewer has been appointed Executive Vice President & Chief Marketing Officer. As CMO, Brewer will lead Fabric’s world built-in advertising, model technique, company communications, product advertising, digital advertising, discipline advertising, and buyer and associate advertising efforts. Brewer joins Fabric on the heels of its early stage progress and $100 million Series B funding announcement in July.Fabric permits retailers and entrepreneurs to rapidly flip artistic commerce concepts into actuality, with out the necessity to absolutely depend on costly engineering sources. An intensive and versatile API-driven method allows manufacturers to modernize their legacy e-commerce platforms in a matter of weeks versus months, saving money and time. Additionally, Fabric is the one modular commerce platform designed to assist scaling companies which have outgrown the restrictions of e-commerce options tailor-made for entrepreneurs and small companies.”We are thrilled to have a veteran marketer of Karen’s caliber be part of the rising Fabric crew as increasingly more manufacturers uncover the flexibleness and effectiveness of our headless, API-driven method to digital commerce,” stated Faisal Masud, CEO of Fabric. “Karen, is a advertising chief who shares our philosophy across the energy of the shopper expertise and placing manufacturers in full management of their digital commerce technique with out their platform getting in the best way, or holding them again. We’ve been rising quickly, and with Karen onboard, we have added jet-fuel to our progress efforts.”
“I imagine we’re once more in a type of transformative moments – this time in digital commerce – the place a rocket ship startup is out-innovating the incumbents,” stated Karen Brewer. “Fabric’s know-how adjustments all the things for manufacturers and retailers and works the best way merchandisers and entrepreneurs take into consideration delivering a pleasant buyer expertise with pace and agility that drives progress. I’m excited to be becoming a member of an progressive and customer-focused group that has limitless alternative to form the way forward for ecommerce.”Brewer will handle the advertising group constructing on Fabric’s continued momentum to speed up progress and assist construct buyer and associate success. Brewer is a results-driven advertising govt with a background creating enterprise and advertising methods that enhance consciousness and demand for enterprise software program corporations each as a CMO and as a marketing consultant. She was most just lately a Marketing Advisor to Fabric, and has expertise main advertising, buyer expertise, ecommerce, and gross sales throughout pre/publish IPO (Adobe/Macromedia), PE-backed exits (Ellucian Higher Education), and world public leaders (Autodesk, Cisco).
Fabric is the headless commerce platform purpose-built for progress. Customers like BuildDirect, abc carpet & dwelling, GNC, and MSC belief Fabric for its open and modular design that permits them to be stay inside weeks with out having to replatform. Fabric is a drive multiplier on retailers’ current know-how investments confirmed to develop digital income by as much as 3x. Headquartered in Seattle, Washington, Fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To be taught extra, go to https://fabric.inc.
https://www.dailyrecordnews.com/news/state/fabric-appoints-karen-brewer-as-executive-vice-president-chief-marketing-officer/article_e46cff7c-a262-5310-a64c-b85333f77ee4.html
