Former Mox Bank chief customer officer Peony Wu has joined Accenture Interactive as managing director, advertising advisory lead for Greater China, in keeping with her LinkedIn. In her new place, Wu leads the advertising advisory apply for the company with an goal to mix creativity and innovation throughout advertising along with a structured strategic method to raise the company’s relationships, conversations and choices to originate distinctive experiences for shoppers and types and reinvent experiences for progress.MARKETING-INTERACTIVE has reached out to Accenture for extra info on the position. Prior to becoming a member of Accenture Interactive, Wu labored for Mox Bank for 2 years the place she was chief customer officer. In this place, Wu was answerable for the full relationship with prospects, together with product proposition growth, customer expertise, branding, advertising and gross sales. Her position was centred round bringing a personalised cell banking expertise to thrill prospects.Prior to that, she was head of selling, engagement, customer expertise and design at Asia Miles, answerable for growing, managing and executing advertising methods, participating Asia Miles members and programme companions to boost model consciousness, and articulating desired propositions, affords and picture. She additionally performed a key position in driving Asia Miles’s digital evolution to boost insight-driven advertising capabilities of the programme in step with enterprise aims. Her remit additionally included constructing customer expertise design capabilities in assist of enterprise determination making and company innovation, to ship and promote a customer-centric and engaging product picture and expertise journey to penetrate the precise customer segments.Not a stranger to the inventive trade, Wu additionally held senior administration positions at Ogilvy & Mather as she was chief digital officer for China the place she oversaw the day-to-day administration of the promoting self-discipline within the Beijing workplace. She additionally labored for Motorola as advertising director, APAC, digital advertising and eCommerce. Related articlesFormer Scoot advertising VP Jacqueline Loh joins Accenture Interactive
https://www.marketing-interactive.com/former-mox-bank-cco-peony-wu-joins-accenture-interactive
