Gage Jenkins Named Assistant AD for Brand and Ideation – administration — Georgia Tech Yellow Jackets

THE FLATS – Gage Jenkins, who has spent the final three years working within the digital media and advertising areas on the Air Force Academy, has been named assistant athletics director for model and ideation for the Georgia Tech Athletic Association.At Georgia Tech, Jenkins is tasked with offering strategic management throughout athletics for ideation, initiating the inventive course of and managing by way of improvement and actualization, constructing methods for creating and selling the Georgia Tech Athletics model, together with digital media content material creation and execution. He additionally will lead advertising methods for all social media pages, together with the event of fan interplay initiatives and advertising and promotional alternatives to reinforce model consciousness, function a major liaison for all model issues with the Atlantic Coast Conference and Institute Communications, and handle Tech’s official athletics web site (, official athletics app and rising know-how that furthers the model of Georgia Tech Athletics.Jenkins involves Tech after serving because the director of digital media for the final eight months at Air Force, overseeing the event, coordination, and implementation of social media technique for the Falcons’ athletic division. During his time period as director, athletics’ accounts mixed interactions elevated by 457 % (No. 1 within the nation from 2019-20). Air Force ranked no. 12 within the nation for most mixed interactions on model channels (1.5 million), and completed No. 1 within the nation for 2020 progress on model Instagram and Facebook.He was promoted to the place after serving as assistant director of digital media for 19 months, and was the assistant director of promoting for eight months previous to that. Prior to his time period at Air Force, Jenkins served as a advertising assistant for athletics on the University of Connecticut.A local of Boise, Idaho, Jenkins earned a grasp’s diploma in sports activities regulation and enterprise from Arizona State University in 2018, throughout which he additionally served as a graduate assistant in advertising and sport day administration, working with soccer, softball, volleyball and wrestling. He acquired his bachelor of science diploma in administration from Arizona State in 2016, serving as a supervisor for the lads’s basketball crew as an undergraduate.Throughout his undergraduate and graduate research at Arizona State, Jenkins labored as a advertising and social media supervisor for Fuel-It!, an organization that designs and manufactures cutting-edge flex gasoline gear for vehicles.Alexander-Tharpe FundThe Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, offering scholarship, operations and services help for Georgia Tech’s 400-plus student-athletes. Be part of creating Georgia Tech’s Everyday Champions and serving to the Yellow Jackets compete for championships on the highest ranges of faculty athletics by supporting the Annual Athletic Scholarship Fund, which straight offers scholarships for Georgia Tech student-athletes. To study extra about supporting the Yellow Jackets, go to the newest info on the Georgia Tech Yellow Jackets, comply with us on Twitter (@GTAthletics), Facebook, Instagram or go to us at

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