Google’s John Mueller advised one writer that “it is potential that there is simply no SEO answer” to your Google rating points. He mentioned generally it’s not a technical or hyperlink constructing concern, generally it has to do together with your content material and your product and that “the location technique is now out of date.”John Mueller mentioned this on Reddit when requested “If I rent an SEO professional service would they be capable to discover out whats flawed with my web site and assist me enhance it?” Here is the total query:Over 6 years in the past I misplaced all site visitors to my google information web site, I simply weblog, I do not do any coding or something, I do not do hyperlink constructing both, however I used to be so nervous I employed some SEO professional and used a few of the final cash I had left they usually mainly robbed me blind.I spend $$$ they usually simply obtained again to me just a few days later and despatched me a test checklist yow will discover on-line no assist in any respect. I used to be gutted, Its been years and I nonetheless weblog on my web site however don’t have any clue why im not rating effectively. If I rent an SEO professional or service how do I do know which of them are high quality and never a rip-off criminal just like the one final time?John Mueller replied in full saying:One of the issues to remember is that it is potential that there is simply no SEO answer. 6 years is a very long time, and the online + Google News + all the pieces round it has advanced fairly a bit. Sometimes it isn’t a technical concern, generally it isn’t one thing you may repair by simply “shopping for a bunch of hyperlinks”, generally it is simply that the location technique is now out of date. You can have a implausible web site, make it super-fast, have “excessive authority & trustworthiness” (nonetheless you need to outline that), however in case you’re promoting VHS cassettes, you are going to have a foul time. It’s extra apparent when there is a bodily product concerned, but when content material is your product, it applies simply as effectively.I assume the one technique right here could be to have your content material discuss one thing else, a service or product that is not out of date. The deal is, I believe lots of people studying this do write content material on merchandise and servers that aren’t out of date however but additionally noticed their site visitors from Google Search see the same gradual decline?Forum dialogue at Reddit.