HAPPY GO Pay Secures Spot in Top Five Retailer-Specific Mobile Payment Services, Achieves Great Results by Hopping on Triple Stimulus Voucher Train

TAIPEI, July 27, 2021 /PRNewswire/ — The COVID-19 epidemic continues to unfold, and the variety of folks visiting public locations has decreased. Many companies have decreased their working hours as a result of absence of consumers whereas others have closed briefly, with shops bearing the brunt. To scale back the affect of the epidemic on revenues, Far Eastern Group (FEG) related its bodily retail channels with buying platforms and built-in the federal government’s triple stimulus voucher plan in its HAPPY GO Pay cellular cost service, which not solely boosted the turnover of the group’s firms, but in addition helped HAPPY GO Pay to safe its place because the fifth hottest retailer-specific cellular cost service in Taiwan.Far Eastern Group has all the time been identified for its diversified portfolio. The group’s companies embody Far Eastern Department Store Co., Pacific SOGO Department Store Co., Far Eastern Big City Shopping Malls Co., Ya Tung Department Store Ltd. (The Mall), Far Eastern Ai Mai Co., Far Eastern City Super Ltd., Far EasTone Telecommunication Co. (FET), Far Eastern Plaza Hotel, and FET FriDay. In the previous, the group’s enterprise entities have been chargeable for their very own buyer operations. In 2004, Ding Ding Integrated Marketing Services (DDIM) was established below the directive of headquarters, and in 2005, FEG launched the points-based loyalty program HAPPY GO, the primary cross-industry loyalty program in Taiwan to have member providers at its core. The issuance of bodily playing cards (the HAPPY GO Card) and the power to earn factors by means of the group’s varied retail channels cast client and retail channel stickiness whereas activating loyalty factors financial system and consumption. The consumption habits of shoppers have been then collected and analyzed in order to combine advertising methods and enhance varied advertising functions, similar to these in regard to client expertise. At current, there are over 10 million HAPPY GO card members and over 800,000 appointed retail shops all over the world. FEG Chairperson Douglas Hsu and his administration staff have continued to focus on the event of recent retail in current years, presenting their imaginative and prescient of digital transformation yearly on the group’s annual technique assembly.Story continuesIn August 2019, the group introduced the combination of HAPPY GO in the launch HAPPY GO Pay, a cellular cost service that integrates cash and factors. With DDIM chargeable for integrating the channels throughout the group, the service seamlessly connects factors and cash to permit customers to build up factors, redeem factors, and make funds with just a few faucets of their fingers, connecting on-line and offline to monetary establishments. At the identical time, FEG’s Far Eastern International Bank used its FE Mobile Payment Integrated Service to develop a cash circulation open API to offer complete cash circulation providers. HAPPY GO Pay is the one cost platform that originates from the idea of upgrading member card providers, in addition to the one cost platform that may be related to varied retailer apps. This new digital software created a member financial system with an upgraded service expertise, ushering in a brand new financial period of factors and money.HAPPY GO Pay’s use of cellular funds and the group’s sizeable variety of members propelled HAPPY GO Pay onto the checklist of the highest 5 retailer-specific cellular cost providers. In the second half of 2020, it efficiently harnessed the brand new shoppers and spending energy introduced in by the federal government’s triple stimulus voucher program, producing a strong multiplier impact that encompassed bodily channels, on-line buying platforms, and cellular funds all in one go. The spectacular outcomes included a document 3.8 million downloads of the app in 2020 and 1.35 million transactions price NT$2.85 billion. Solely in comparison with the identical interval in 2019, the expansion charge for the fourth quarter of 2020 was over 30 %. HAPPY GO Pay additionally labored with its accomplice banks numbering over 10 to arrange particular areas on their web sites for binding bank cards and stimulus vouchers, in order that on high of the NT$2,000 in stimulus rewards supplied by the federal government, the unique bank card rewards is also acquired.In an effort to take advantage of out of the enterprise alternatives supplied by the triple stimulus vouchers, FEG provided a bonus of 700 HAPPY GO factors—equal to NT$350 in spending credit score at FEG’s designated retail channels— to shoppers who had an accrued spending of a minimum of NT$3,000 at Far Eastern Group’s retail and shops and FET and who additionally used HAPPY GO Pay-bound bank cards to pay. This measure efficiently boosted consumption at retailers and activated the loyalty factors financial system, serving to HAPPY GO Pay to safe its spot as one of many high 5 retailer-specific cellular cost providers and completely attaining the target of the triple stimulus voucher plan.The integration of HAPPY GO Pay and the triple stimulus vouchers efficiently boosted consumption and activated the loyalty factors financial system.SOURCE HAPPY GO Pay


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