WALNUT CREEK, Calif., July 19, 2021 /PRNewswire/ — MediaJel, a number one supplier of programmatic advertising and marketing options for hashish and different regulated industries, introduced at the moment that it has merged with Foottraffik, a digital promoting and search engine optimization company. Privately held, the brand new firm will function as MediaJel and leverage its custom-built software program platform and proprietary knowledge instruments to ship compliant digital advertising and marketing options that assist regulated manufacturers and retailers speed up scalable, sustainable progress.
“We’re excited to associate with Foottraffik. For approach too lengthy, programmatic and search engine optimization efforts in regulated sectors have been pursued individually, leading to marketing campaign inefficiencies, monetary waste, and stifled outcomes. This union eliminates these operational limitations. Acting as a drive multiplier, our mixed resolution units will drive the market’s evolution from merely shopping for media to procuring right-fit audiences and rework how manufacturers and retailers interact with customers in any respect factors alongside the customer’s journey,” stated Jake Litke, CEO of MediaJel.
Historically, the complementary corporations have labored intently to generate data-driven advertising and marketing campaigns for shared purchasers. The merger combines MediaJel’s compliant knowledge administration and proprietary programmatic software program platform with Foottraffik’s search optimization and digital promoting capabilities, deepening the experience obtainable to hashish and regulated manufacturers.
Jake Litke will head the mixed group as MediaJel’s Chief Executive Officer. Guillermo Bravo, CEO of Foottraffik, will function the corporate’s Chief Evangelist, working with purchasers, companions, and technologists to develop new options and market alternatives for the hashish and MediaJel neighborhood. Together, Litke and Bravo will lead the continued progress of MediaJel’s expertise platform and digital software program options and focus the brand new firm’s complete suite of companies on serving to manufacturers and retailers determine, attain, and interact their supreme customers.
“We’re on a shared mission to assist our purchasers speed up their progress, and we’re thrilled in regards to the alternatives this merger gives,” stated Bravo. “Our complementary digital promoting companies and mixed trade strengths and valued partnerships will permit us to ship higher enterprise outcomes for hashish, CBD, and regulated corporations throughout the United States, Canada, and worldwide.”
“As a group, we’re united, enthusiastic, and well-positioned to ship compelling digital advertising and marketing and knowledge administration options and to proceed to drive demand, gross sales, and retention within the hashish and regulated markets,” stated Litke. “The previous 12 months and a half illustrated how the buyer’s digital expertise is vital to producing income progress. Our sturdy and built-in companies strategy will improve the customers’ consumer expertise whereas bettering our purchasers’ backside line.”
The headquarters for the mixed firm will probably be in Walnut Creek, California. Terms of the transaction usually are not disclosed.
About Foottraffik Since 2016, Foottraffik has served the hashish trade as a dispensary digital promoting and analytics company, making hashish extra accessible by supporting dispensaries’ progress methods. With an workplace in San Francisco, our group helps dispensaries and marijuana supply companies within the US and Canada with their digital promoting wants, together with Google Ads, programmatic promoting, search engine marketing, web site design and extra.
About MediaJelMediaJel™ is a custom-built knowledge administration platform that gives regulated advertising and marketing and promoting software program options. We assist regulated manufacturers interact their goal customers and curate valued relationships all through the notice, consideration, and buy journey. Built with proprietary expertise, the MediaJel.io platform leverages distinctive actionable knowledge for manufacturers, retailers, and companies to successfully execute high-performance advertising and marketing campaigns. With Data Ethics on the core of our enterprise, all facets are model protected and compliant for regulated industries. For extra, go to http://www.MediaJel.com or observe us on LinkedIn, Twitter, or Facebook.
SOURCE MediaJel
Related Links www.mediajel.com
https://www.prnewswire.com/news-releases/mediajel-and-foottraffik-announce-merger-301336514.html
