Published:
Mon 5 Jul 2021, 4:15 PM
Last up to date:
Mon 5 Jul 2021, 6:01 PM
Connacht Rugby have introduced the appointment of Philip Patterson to the function of head of economic and advertising and marketing.
Patterson, who’s initially from the UK and has family roots in Co. Mayo, brings over 20 years’ expertise in the advertising and marketing trade, the place he has created and applied profitable advertising and marketing methods for a lot of high-profile international manufacturers, to Connacht Rugby.
He joins Connacht having hung out in the world of selling consulting, and has additionally held the function of vice-president advertising and marketing at Octagon, the place he led the groups delivering advertising and marketing methods and campaigns for manufacturers in partnership with organisations similar to UEFA, Roland Garros, The Open and Disney. These promotions reached over 50 international locations and achieved important development for his shoppers.
Previous to this, Phillip held positions as senior vice-president advertising and marketing at GMR Marketing and vice-president advertising and marketing at IMG, in addition to positions at Synergy Sponsorship and Britvic Soft Drinks. During this time, he developed and delivered advertising and marketing campaigns for manufacturers at worldwide sporting occasions, together with the FIFA World Cup, a number of Olympic Games, Super Bowl, the UEFA European Championships and The Championships, Wimbledon.
Commenting on the appointment, the CEO of Connacht Rugby, Willie Ruane, mentioned: “Following an in depth recruitment course of, we’re delighted to announce Philip’s appointment to the important thing function of head of economic and advertising and marketing.
“Philip has a confirmed monitor document in delivering internationally famend advertising and marketing campaigns, and he understands the significance of name and identification to an organisation like Connacht Rugby. He will deliver loads to the function and can assist lead our industrial and advertising and marketing staff into an thrilling future for everybody on the membership.”
Philip, in the meantime, mentioned he was delighted to be becoming a member of the organisation: “I’m thrilled to be becoming a member of the staff at Connacht Rugby. This is a really thrilling alternative for me not simply to steer a vibrant industrial and advertising and marketing staff in the sports activities trade, however one which additionally permits me to reconnect with my roots in the west of Ireland.
“There is a big quantity to stay up for in the years forward for Connacht Rugby, starting with the brand-new United Rugby Championship in September. There is a tradition of excellence proper throughout the organisation and I can’t wait to play my half in that.”
Published:
Mon 5 Jul 2021, 4:15 PM
Last up to date:
Mon 5 Jul 2021, 6:01 PM
