TEL AVIV, Israel, July 22, 2021 /PRNewswire/ — Oktopost, the world’s solely absolutely built-in platform for B2B social media advertising, worker advocacy and income attribution, introduced at this time that it has secured a $20 million minority funding from London-headquartered development fairness agency Expedition Growth Capital. Prior to this spherical, the enterprise had raised lower than one million {dollars} and grown profitably since inception in 2013.
Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform
Oktopost offers a user-friendly, enterprise-grade cloud platform, constructed on a single code base, the place B2B entrepreneurs can curate content material, arrange, and simply handle campaigns for company social media accounts, worker advocacy and social promoting. Additional modules embrace social listening and extremely customisable native analytics, offering a full suite of social advertising performance.
Oktopost is the one vendor in the market with deep, native integrations with Marketing Automation Platforms reminiscent of Adobe’s Marketo, Salesforce’s Pardot, and Hubspot; and CRM techniques reminiscent of Salesforce and Microsoft Dynamics. By enabling income attribution of upstream advertising exercise, these integrations make the platform uniquely priceless to B2B gross sales and advertising organisations.
Oktopost’s advertising automation integrations deliver transparency to dialog between B2B manufacturers and their prospects. Oktopost’s CRM integrations additionally ship priceless gross sales intelligence to gross sales groups and account managers whereas selling social promoting and communication past conventional e mail and cellphone. These capabilities make Oktopost the popular platform for refined B2B advertising orgs in search of clearer ROI from their quickly rising social advertising budgets.The world martech trade is now price $121.5 billion with B2B organizations investing in a wide range of applied sciences to assist them attain their advertising objectives. Oktopost has not too long ago been recognised by Gartner (Market Guide for Social Marketing Management, March 2021) and Forrester (Now Tech: Social Suites, Q1 2021).Oktopost plans to make use of the funding to advance its product roadmap centered solely on B2B necessities, enhance its buyer success operate, speed up advertising and gross sales, and discover strategic acquisitions. The Company presently has a world workforce unfold throughout Tel Aviv, London, and Atlanta and plans to develop its workforce by 50% in the second half of 2021.Daniel Kushner, co-founder and CEO of Oktopost, stated: “Our mission from day one was to ascertain the first-ever B2B social media advertising platform with the power to measure and quantify the worth of social media in phrases of lead technology, pipeline affect, buyer acquisition, and finally ROI. As former B2B entrepreneurs, we all know attribution and onerous ROI are paramount and consequently, now we have been first movers in creating sturdy integrations that generate these for social advertising. As siloes breakdown between advertising and gross sales inside B2B firms, and as social promoting turns into extra widespread, we imagine Oktopost is uniquely suited to supply the performance desired.We are delighted to be partnering with Expedition Growth Capital as our first institutional investor for this new section of development. From our first conversations with Oliver and the workforce, we knew this was a partnership that will ship worth over years to return, and we predict it is a nice subsequent step for the way forward for Oktopost.””Social media has turn out to be an more and more vital a part of B2B advertising methods, and we have used Oktopost for various years to assist increase our social footprint. The Oktopost social media advocacy software has helped us by empowering workers to play a extra lively function in our social media program,” stated Christopher Taine, Global Communications, ACI Worldwide.”There are various social media instruments on the market catering for B2C firms however we’ve not seen a platform that’s particularly tailor-made to the B2B journey till Oktopost. The capacity to handle, observe and analyse social actions is more and more a must have for B2B gross sales and advertising organisations. Daniel and Liad have constructed the most effective product in the market to serve this want. They have additionally constructed a terrific tradition and we’re excited to be a part of the journey from right here,” stated Oliver Thomas, Managing Partner at Expedition Growth Capital. Oliver Thomas, together with Investment Director, Charles Covell, who led the funding, will be part of the board of administrators.Seasoned gross sales and advertising govt Rainer Gawlick will even be becoming a member of the board as a non-executive director. Rainer brings over 25 years of expertise in the expertise sector as an operational govt and a board member of private and non-private firms, together with Progress and Meltwater.Today, Oktopost has a number of hundred prospects together with ACI Worldwide, ChargeBee, ContentSquare, Fujitsu, Mitsubishi Electric, Snowflake, SWIFT, SUSE, and Xerox. Since inception, Oktopost has achieved speedy and worthwhile development. Over 60% of revenues are from U.S.-based firms. Oktopost has loved sturdy development in the quantity and worth of its accounts in current years as social advertising has turn out to be an more and more strategic operate of promoting and gross sales in giant B2B organisations.To be taught extra about Oktopost’s social advertising platform, please go to: https://www.oktopost.com/.Contact: [email protected] / Tel. +44 7909 985 621About OktopostOktopost is the one social media advertising platform that focuses particularly on the wants of B2B firms. Leading enterprises internationally use Oktopost to create, launch and handle large-scale social media company and advocacy campaigns and use the insights to measure and consider success. Headquartered in Tel Aviv, Oktopost has workplaces in the UK and the U.S.About Expedition Growth CapitalExpedition Growth Capital is a software program specialist development fairness agency. Expedition focuses on €10m – €30m minority fairness investments in quickly rising, founder-owned software program companies throughout Europe. Expedition is usually the primary outdoors investor into firms which have constructed world-class merchandise, and powerful, rising market positions, in priceless classes of enterprise software program. Expedition is a supportive, skilled accomplice for formidable European founders who’ve traditionally chosen to construct their companies away from the pressures of enterprise capital. www.expedition.capitalRelated Imagesoktopost-team.jpg Oktopost workforce Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform SOURCE Oktopost
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