PR News | On the Move: Hootsuite Hires Cision CMO Maggie Lower

Maggie Lower

Hootsuite, which offers social media administration options, brings on Maggie Lower as chief advertising and marketing officer. Lower joins Hootsuite from Cision, the place she additionally held the CMO publish. She has additionally served as senior vp/CMO at staffing and recruiting firm TrueBlue, head of worldwide advertising and marketing at Aon, and a senior vp at Bank of America. At Hootsuite, Lower will oversee the model’s general world technique, demand technology, communications and occasions. “She has spent her profession combining each the artwork and science of promoting to drive distinctive outcomes for world manufacturers,” mentioned Hootsuite CEO Tom Keiser.

Greg Eppich

PRR, a women- and employee-owned built-in communications company, hires MSL vet Greg Eppich as senior director of inventive and advertising and marketing. At MSL, Eppich was a senior vp, main a crew of built-in advertising and marketing and public relations specialists for manufacturers in such sectors as meals and beverage, premium spirits, luxurious items and providers, hospitality and pet care. As a part of PRR’s senior management crew, he’ll lead a crew of social advertising and marketing, inventive, digital advertising and marketing and habits change specialists throughout a portfolio of private and non-private sector shoppers. “As an inspirational chief and a real champion of workers, he has demonstrated the capability to construct inclusive and high-performing crew cultures the place careers are nurtured, and workers thrive in an atmosphere of curiosity, collaboration, and communication,” mentioned PRR managing principal Diana Steeble.

Tom Hutchison

The Alkaline Water Company hires Tom Hutchison as chief advertising and marketing officer. Hutchison was beforehand vp of promoting and buyer engagement at Sprouts Farmers Market. He has additionally led world shopper and retail buyer insights and analytics for Brown-Forman, the beverage firm that owns Jack Daniel’s, Woodford Reserve, Herradura and Sonoma-Cutrer. Hutchison is charged with in growing and implementing advertising and marketing methods for the firm in collaboration with Shaquille O’Neal, who serves on its board of advisors and as celeb model ambassador. “Right now’s an thrilling time in our firm’s progress trajectory and handing the advertising and marketing reins over to somebody as gifted as Tom may be very reassuring,” mentioned president and CEO Ricky Wright.

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