Pursuant Hires Kacey Crawford as Vice President, Digital to Lead Digital Fundraising Practice

DALLAS, July 26, 2021 /PRNewswire/ — Pursuant, a full-service fundraising company, together with its industry-leading SaaS platform, GivingDNA, proudly welcomes Kacey Crawford as vp, digital. With practically 20 years of expertise serving nonprofit organizations, Crawford is aligned with the ever-evolving digital transformation and channel integration wanted to drive constituent expertise, higher loyalty, and mission-focused progress.Pursuant is a full-service fundraising company.In her position as vp, digital, Crawford will lead Pursuant’s digital observe and serve as the senior strategist, partnering with our shopper technique groups to convey best-in-class digital choices that drive relationships and outcomes for our purchasers.”I’m thrilled to convey my ardour and observe of digital and built-in technique to Pursuant and its valued purchasers,” Crawford mentioned. “I’m excited to leverage the depth and breadth of my expertise and ship new innovation and progress.”Crawford has expertise on each the shopper and company facet of the nonprofit spectrum. This mix of expertise permits her to convey a singular perspective to defining and executing digital methods. Most just lately, she served as director of digital content material technique at Sierra Club, the place she managed a cross-disciplinary crew of digital strategists to optimize strategic initiatives for the group. Her imaginative and prescient, methods, and execution led to elevated acquisition, retention, and income. The shopper program included strategic person and value testing, social listening, and constituent digital expertise optimizations, as properly as refining the Sierra Club digital model story.Prior to that, Crawford led account administration groups at CDR Fundraising Group, liable for the event and execution of built-in advertising methods and inventive for legacy nationwide nonprofits, and managed all digital methods, non-premium direct response and built-in advertising for Paralyzed Veterans of America. “I’m delighted to welcome Kacey to Pursuant,” mentioned Pursuant evp, shopper technique Jennifer Bielat. “Her twenty years of service to the {industry} and the outcomes she has been in a position to obtain are reflective of the fervour and dedication she brings to her work. We’re excited to have her on board and look ahead to the influence she is going to make with our purchasers.”Story continuesThe Pursuant Group, is the one data-driven, full-service fundraising agency devoted to serving to nonprofits expertise fundraising success. Founded in 2001, Pursuant companions with an expansive breadth of nonprofit organizations, leveraging GivingDNA for donor intelligence and insights, confirmed methods, and award-winning artistic to develop and maintain income. Visit http://www.pursuant.com to find out how to goal, interact, and affect your subsequent greatest donor.Media Contact: Jackie Graziano, [email protected] , 214-866-7700CisionView authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/pursuant-hires-kacey-crawford-as-vice-president-digital-to-lead-digital-fundraising-practice-301340580.htmlSOURCE The Pursuant Group


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