Q&A: Understanding Affilka by SOFTSWISS

In the iGaming trade, many affiliate managers depend on specialised software program to develop their model and enhance this system total. We not too long ago spoke with Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS to be taught extra about Affilka, an affiliate administration software program platform designed for the iGaming trade. Read what Anastasia needed to say under…
AffiliateINSIDER: Why do you suppose that affiliate marketing online is so vital within the iGaming trade? How does it assist the trade to develop?
Anastasia: “Online playing is a high-risk trade. As it’s changing into more and more extra regulated, it takes a toll on the number of each offline and digital advertising and marketing means out there to iGaming operators. Such constraints pave the way in which for affiliate marketing online – and it outscores all different advertising and marketing means by way of effectivity.
Affiliates attain out to probably the most related viewers. Thus, iGaming companies can focus on nurturing and changing their leads reasonably than discovering them. I’m in all probability stating the plain right here: you don’t seek for the related visitors your self, you come to those that have already got it. So, why reinvent the wheel?
With affiliate marketing online it’s extraordinarily straightforward to measure your advertising and marketing campaigns’ success and returns on funding: you may monitor the precise visitors stream to your web sites, analyse conversions from views and clicks to registrations and deposits, calculate the typical income for the referred gamers, predict gamers life-time-value and calculate your revenue margins.
Plus, affiliate rewards are principally performance-based – you pay just for the precise tangible outcomes. Of course, associates work with itemizing charges and advance funds, however these usually function safety in case conversion and retention charges of a particular model are super-low.
The variety of on-line playing web sites goes by the roof. It’s a massively aggressive setting. To maintain associates engaged, operators enhance their iGaming web sites to make them extra fascinating, user-friendly, and, most significantly, secure for gamers. Shady companies die away, whereas safe and reliable manufacturers run the present. For me, that is the most effective indicator of how the trade is rising, quickly remodeling playing into gaming – a pleasing, satisfying, and secure past-time out there to anybody.” 
AffiliateINSIDER: Can you inform us a bit extra about the advantages of Affilka and the way it will help affiliate managers?
Anastasia: “The Affilka Platform provides the whole lot you want to create an associates program to your iGaming enterprise wants. It incorporates such options as affiliate and media administration, complete participant reporting, assist of a number of affiliate tiers, an array of fee plans and postback occasions, funds and rewards administration, dynamic monitoring, and whatnot.
Our key options embody a super-flexible commissions constructor, built-in fee processing strategies, dynamic monitoring in addition to in-depth reporting. The system is fault-tolerant and proof against excessive a great deal of visitors. It’s our main aim to make sure that your referral hyperlinks are working 100% of the time delivering visitors to your iGaming web sites.
At Affilka now we have a most wonderful crew of account managers devoted to our prospects’ success. They present nearly round the clock help on platform utilization and conduct common product coaching periods, making the shopper onboarding course of clean and day-to-day enterprise operations simple and satisfying. Trust me, impersonal assist ticketing methods chew the mud as compared with our devoted account managers effectivity.”
AffiliateINSIDER: Why did you determine to create a standalone answer for affiliate marketing online?
Anastasia: “As you recognize, Affilka was once constructed into the SOFTSWISS Casino Platform. The limitations of such an association from a enterprise perspective have been fairly apparent: we may solely work with SOFTSWISS-powered on-line casinos. It prevented us from rising our buyer base and offering companies to different iGaming manufacturers.
In addition to that, there was a bunch of purely technical points. For occasion, to advertise a sure on-line on line casino associates needed to register as gamers. Many associates resisted registering as gamers, many merely couldn’t due to the varied nation restrictions (however associates aren’t gamers, are they?). This wasn’t notably inciting a reliable relationship with companions. It was crucial that we separate an affiliate profile from a participant profile in addition to introduce an unbiased registration and verification process for associates.
Eventually, we determined to separate the 2 merchandise, and we by no means regretted this. Look at us, the Affilka buyer base grew to over 100 on-line on line casino and sportsbook manufacturers inside 3 years, with much more to come back. We intend to double these numbers a 12 months from now.”
AffiliateINSIDER: How do you suppose Affilka can develop and innovate over the approaching years?
Anastasia: “Well, the deal with analysis and improvement by no means wanes. We’re consistently exploring new methods to enhance our platform capabilities. We do have a few nice concepts within the works however it’s in all probability too quickly to unveil them simply now. Stay tuned!
This 12 months, nevertheless, we’ll stick with the course of sustainable improvement, and we’ll place nice emphasis on software efficiency and system reliability. As our buyer base is quickly rising, it’s vital that we don’t lose contact with our operators and attend to all of their wants. We don’t need to innovate for the sake of innovation alone. Innovation turns into potential due to the joint effort of our crew and our purchasers. Our operator suggestions is a endless nicely of novel concepts.”
AffiliateINSIDER: Does the model have any plans for growth throughout new markets or with new merchandise?
Anastasia: “One of the goals is to develop our presence in such areas as Africa and Latin America. These areas would require sure diversifications from the iGaming operators keen to faucet into these markets, in addition to from us, their software program supplier. We’ll want new fee methods integrations for the associates, new reward plans, and new incentives for gamers.
In the upcoming months, we’ll be releasing our Poker Module, so Affilka will present its companies not solely to on-line casinos and sportsbooks but additionally to on-line poker rooms. In addition to that, now we have a few experimental options up our sleeves that will turn out to be complete recreation changers throughout the trade.”

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