Q&A: Why you need a marketing strategy | Rio Blanco Herald Times

The HT just lately added marketing guru Haley Turner to our group, and we requested her a few of our greatest questions on the proper strategy to market a native enterprise. Enjoy!

Q: Can you introduce your self?

A: My Name is Haley Turner, and my maiden identify is McCrary. I used to be born in Glenwood Springs however grew up largely in Silt. My dad was born in Meeker to Mike and Julie (Gould) McCrary. I visited Meeker typically rising up, largely to see my nice–grandmother, Edna Mae Gould. I used to be fortunate sufficient to have a relationship together with her till she handed a few years in the past. 

Q: How did you get into marketing?

A: I truly adopted in Edna Mae’s footsteps and have become a hairstylist. Little did I do know, after I received out of magnificence faculty I might have a small enterprise to run, and I must market myself to get individuals in my chair so I may generate profits. I rapidly realized that consumerism had modified and counting on phrase of mouth didn’t reduce it anymore. I put a lot of my time into enterprise and marketing lessons and utilized what I realized to my enterprise. Pretty quickly, I used to be constantly booked out 4–plus weeks at a time with an abundance of latest visitors (and cash!) pouring in.

Q: What do you love about marketing? 

A: I really like that strategic and efficient marketing will help you stand out in a small city. You can create an especially plentiful and profitable enterprise in a small city by marketing methods that make your small business stand out. 

Q: Why is a cohesive marketing plan vital?

A: Cohesive marketing plans are vital as a result of you need to have extra than simply a enterprise. You need to have a model that’s recognizable, constant and particular to your marketing to ever flip into revenue. 

Q: What are widespread errors you see companies making with their marketing plans?

A: The commonest marketing errors I see are 1. Not having a clear and constant model id, 2. Businesses focusing their marketing in just one place (like solely social media or solely phrase of mouth) and three. Not utilizing social media platforms appropriately to assist develop their enterprise. 

Q: If you may give individuals one golden rule for marketing their enterprise, what would it not be?

A: Have a goal market. People typically suppose a goal market is limiting however the results of not having one is marketing that’s far and wide and doesn’t actually resonate with anybody. 

Haley is accessible to assist native companies with something and every thing marketing, together with market analysis, social media administration and strategy, branding and model strategy and complete marketing plans.

Call Haley at 970-987-3961 to schedule a free assessment of your present marketing plan.

By HT STAFF – [email protected]


Recommended For You