TV One and Cleo TV not too long ago introduced that Charnelle Anderson has joined the corporate as SVP of Marketing & Creatives Services to supervise the strategic growth and implementation of all advertising initiatives.
With over 20 years of business expertise, Anderson will play a crucial function in driving model consciousness and creating cohesive advertising applications that amplify each community’s content material choices throughout digital, linear and non-linear tv platforms.
“I’m thrilled to hitch TV One and CLEO TV to proceed rising each community’s manufacturers and to convey progressive advertising methods that amplify Black storytelling, tradition and illustration,” stated Anderson. “I sit up for partnering with groups throughout the group to ship high quality work that issues.”
Prior to becoming a member of TV One and CLEO TV, Charnelle Anderson previously served because the Head of Marketing, Branding Communications, and Business Partnerships of dfree Global Foundation Inc., a grassroots nonprofit wealth-constructing initiative headquartered in Somerset, NJ. With over 25 years of expertise constructing profitable client-going through methods, Anderson has served in government roles at networks similar to A+E Networks and Lifetime Network, simply to call a number of.
“We are happy to have a seasoned advertising government similar to Charnelle be a part of our firm,” stated Michelle L. Rice, President of TV One and CLEO TV. “We sit up for her bringing strong expertise in management, advertising innovation and branding experience to the crew.”
TV One, launched in January 2004, serves 59 million households whereas providing a broad vary of actual-life and leisure-targeted authentic programming; basic sequence, motion pictures and music designed to entertain and inform a various viewers of grownup black viewers. Launched in January 2019, CLEO TV is a life-style and leisure community concentrating on Millennial and Gen X ladies of colour.