The marketing campaign goals to promote Jordan as a haven for summer time activitiesDUBAI, UAE, July 14, 2021 /PRNewswire/ — Wego, the biggest on-line journey market in the Middle East and Jordan Tourism Board, the vacation spot advertising organisation for Jordan, agreed to proceed their collaboration with a brand new spherical of joint digital advertising actions to invite GCC travellers to expertise its big selection of sights and actions.The partnership, which was initially launched in 2019, will proceed till August 2021 with the 2 corporations embarking on a web based multi-channel co-marketing marketing campaign. The tactical marketing campaign seeks to ramp up Jordan’s vacationer arrivals, from the GCC area, with a sequence of on-line direct promotional actions and natural promotions. These embody a bouquet of content material advertising actions, social media and superb journey offers by means of Wego app and web site. The marketing campaign’s message “Breathe” promotes the Kingdom as the perfect vacationer vacation spot aiming to encourage and encourage Arabs and foreigners alike to go to Jordan throughout summer time and discover its richness and range.Mamoun Hmedan, Managing Director, MENA and India, Wego, commented:”Use of built-in advertising, involving measured and focused deployment of digital applied sciences, has develop into vital for attaining strategic competitiveness amongst locations vying for a similar vacationers’ share of pockets. Owing to our sturdy base of GCC traveller insights, we’re assured that this advertising partnership with Jordan Tourism Board will probably be an amazing success”.
Wego presents a personalised and informative journey information to Jordan by means of its platforms, the place travellers can discover the inspiration for the following journey by means of diving into Jordan’s immersive experiences from world wonders to museums and galleries. Dr. Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board, commented: “We endured two exhausting years because the pandemic escalated, a matter that had a direct destructive impact on tourism in the Kingdom. Returning to life as we knew it grew to become a dream that everybody was craving to dwell as soon as more- craving to journey and get pleasure from life by land, sea and air, craving to really feel alive once more, therefore the title of our marketing campaign “Breathe.” This is a superb and well timed alternative to promote Jordan as a gorgeous tourism vacation spot that adheres to well being and security measures in opposition to COVID-19, the place folks can get pleasure from life and simply breathe…”Moreover, Arabiyat acknowledged that the marketing campaign is interesting to the GCC target market as Jordan is a vacation spot for household tourism, which is most popular by the Gulf vacationers and expats residing in the GCC, in addition to the great thing about the climate and the range of the tourism sector Jordan has to supply. He additionally acknowledged the significance of working with Jordan’s associate, Wego, to promote Jordan and wanting ahead to a fruitful collaboration, being that it is certainly one of Jordan’s first campaigns after easing up the journey restrictions.Jordan is a must-visit vacation spot all yr spherical, making it a perfect trip vacation spot for everybody wanting to get away from the every day grind and expertise the native hospitality.
About WegoWego gives award-winning journey search web sites and top-ranked cellular apps for travellers residing in the Asia Pacific and the Middle East areas. Wego harnesses highly effective but easy to use expertise that automates the method of looking and evaluating outcomes from a whole lot of airline, lodge and on-line journey company web sites. Wego presents an unbiased comparability of all journey merchandise and costs supplied in {the marketplace} by retailers, each native and international, and allows buyers to shortly discover the perfect deal and place to e book whether or not it’s from an airline or lodge immediately or with a third-party aggregator web site. Wego was based in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore، Jakarta and Cairo.About Jordan Tourism BoardThe Jordan Tourism Board (JTB) was formally launched in March 1998 as an unbiased, public – non-public sector partnership dedicated to make the most of advertising methods to model, place and promote the Jordan tourism product because the vacation spot of alternative in the worldwide markets. The adopted methods are tuned to replicate the true picture of the Jordan tourism product, being a cultural, pure, non secular, adventurous, leisure and MICE vacation spot.As a part of its advertising methods, the JTB plans and executes an built-in program of worldwide promotional actions. This program contains the energetic participation in commerce gala’s, commerce workshops, commerce and client street reveals, familiarization journeys, press journeys, brochure & multimedia manufacturing, and media relations. To perform its objectives, the Jordan Tourism Board makes use of the companies of workplaces in Europe and N. America.
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