14 Unconventional Social Media Tactics to Boost Audience Engagement

Having a robust social media presence is a must have for entrepreneurs, as that is the place most shoppers seek for or join with companies. However, it isn’t sufficient simply to have an lively account. To actually reap the advantages of social media advertising, it’s essential to actively have interaction together with your followers. 
To assist firms higher leverage their social media presence, 14 Young Entrepreneur Council members share some efficient, but probably unconventional methods firms can keep and enhance engagement with their viewers.
Q. What’s one unconventional tactic an entrepreneur would possibly use to keep (and even enhance) engagement with their viewers on social media, and why do you suppose this is able to work?
1. Admit Your Mistakes
Companies are sometimes afraid of admitting they made a mistake or that they don’t have the solutions simply but. Radical transparency goes a great distance. It’s OK to carry the viewers alongside for the experience. You don’t have to wait till all the pieces is completely achieved earlier than speaking together with your viewers. Customers admire honesty and so they respect firms that talk authentically. – Anik Decoste, MTTR
2. Use Appropriate Humor
Make individuals snicker (if it’s applicable in your model). I studied appearing and comedy, and I discover that bringing comedy into conversations makes a giant distinction. Even in the event you don’t suppose you’re humorous, strive to make individuals smile. There is a lot on social media that makes individuals sad, so stand out from everybody else by making individuals joyful together with your social media posts. – Jonathan Prichard, MattressInsider.com
3. Demonstrate Vulnerability
Be weak. When your viewers is used to seeing you or your corporation have all of it collectively, it’s interesting to see vulnerability and it’ll improve the chance that they’ll need to have interaction and join with you additional. Show you might be human. – Diego Orjuela, Cables & Sensors
4. Go Behind the Scenes
One unconventional approach you will get extra engagement out of your viewers on social media is by displaying behind-the-scenes footage of your organization. Consumers need to see how their favourite manufacturers function. If you possibly can supply a peek at your staff whereas they’re laborious at work, there’s an excellent probability individuals will reply effectively to this publish. – Chris Christoff, MonsterInsights
5. Be Helpful By Being Relatable
Everyone talks about authenticity however hardly ever do they execute on it. Whether it’s a lesson discovered or the way you strategy challenges, persons are extra inclined to have interaction when they’re listening to one thing they’ll relate to. Rather than specializing in how good one thing will look, take into consideration what you possibly can share that may assist others. – Maria Thimothy, OneIMS
6. Share Polls and Surveys
When boosting social media engagement, you should utilize polls and surveys to seize your viewers’s consideration. Polls are a enjoyable approach to accumulate person information and acquire perception into your viewers’s perspective. This helps you get to know them higher so you possibly can enhance your present technique and improve conversions. – Jared Atchison, WPForms
7. Post User-Generated Content
With some effort and using a social media listening instrument, you will discover mentions of your product and model on-line. Your viewers is probably going sharing posts utilizing your product. You can leverage such user-generated content material by reposting them in your profile. You’ll present that you just’re listening and most of the people love getting acknowledged. This is a good way to have interaction your followers. – Syed Balkhi, WPBeginner
8. Turn Blog Content Into a Video
You might probably enhance engagement in your social media channel by repurposing content material in your weblog and turning it right into a video. Social media customers have a tendency to favor video content material over textual content. If you possibly can create an interactive, enjoyable video that illustrates the entire factors in your content material, you’ll keep and probably enhance your model engagement. – John Brackett, Smash Balloon LLC
9. Craft Content Based on Their Interests
Create tales and content material that may set off their curiosity and provides them extra causes to return to your web page. You don’t need to create the sensation of obligation, however reasonably anticipation and delight of understanding that your collection of posts are fun-filled, participating and relatable. – Daisy Jing, Banish
10. Highlight Your Unique Brand
The greatest approach to be unconventional on social media is to spotlight your personal distinctive model. On Facebook and (*14*), Stories are helpful for doing this. You can provide your followers an inside take a look at your corporation, workers and your self. For retail companies, you may additionally showcase close by landmarks. This is an efficient approach to construct connections together with your clients as they get to know you higher. – Kalin Kassabov, ProTexting
11. Schedule Feel-Good Moments
Create an editorial calendar and embrace pleasing moments that make your followers be ok with themselves and your organization. The most blatant occasions to achieve this are throughout vital world occasions and holidays, however you possibly can even create a enjoyable midweek video that’s participating and on-brand. – Baruch Labunski, Rank Secure
12. Host Live Video Sessions
Having dwell video periods in your web page is a good way to create extra engagement. Many platforms supply dwell video streaming choices. When an individual or model begins a dwell video, there’s normally a notification despatched to followers {that a} dwell occasion is occurring. As a outcome, extra persons are probably to see your content material. Plus, dwell movies are extra thrilling since they’re occurring in actual time. – Blair Williams, MemberPress
13. Offer Freebies and Discounts
One unconventional approach to enhance social media engagement is to tempt your viewers by posting about your gives, giveaways, low cost codes, referral rewards, and so on. People love free stuff and reductions, so you possibly can seize fast consideration by posting about them. – Josh Kohlbach, Wholesale Suite
14. Engage With Other People’s Posts
People will have interaction together with your posts solely when your posts are seen to them. One approach to enhance visibility on social media is thru participating with different posts. Start liking and sharing your followers’ posts. You also needs to reply to the feedback you get in your posts. This will improve engagement and make you seen extra usually. This will increase recognition and boosts engagement too. – Thomas Griffin, OptinMonster
These solutions are supplied by Young Entrepreneur Council (YEC), an invite-only group comprised of the world’s most profitable younger entrepreneurs. YEC members symbolize almost each trade, generate billions of {dollars} in income annually, and have created tens of hundreds of jobs. Learn extra at yec.co.
Published August 14th, 2021


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