Nestlé is the primary firm in Vietnam to decide for SIG’s modern QR code closure solution “One Cap, One Code” for efficient and distinctive one-to-one online marketing alternatives.
The goal is to enchantment particularly to Gen Z customers and to strengthen their model loyalty through a differentiated reward program.
Since May, the closure caps of the favored Nestlé Milo Teen Protein drinks, in SIG’s combismile carton packs, have included distinctive QR codes that may be simply scanned and function reward factors that may be redeemed online through the Vietnamese messaging software Zalo – Top 3 of Gen Z’s most used apps.
SIG’s “One Cap, One Code” solution – obtainable for SIG’s closure combiGo – allows clients to use QR codes not solely seen on the package deal, but in addition hidden on the within of the closure. This ensures that the QR code can solely be scanned after the product has been bought and opened by the patron.
Rapid digital transformation
Vietnam has made a fast digital transformation in socio-economic improvement and leads the world rating with the biggest variety of web customers. According to statistics, in January 2021 round 73.7 % of the overall Vietnamese inhabitants was energetic on social media channels.
Social media comparable to Facebook, YouTube and Zalo are among the many most vital channels to achieve Vietnamese customers. These younger customers are trying for extra than simply product experiences – they need nice model experiences that present emotional connections. They wish to be entertained, rewarded and knowledgeable, all enabled by the highly effective cell units they carry daily.
SIG helps manufacturers to have interaction with customers and to additionally combine full transparency into the entire worth chain. IoT and good packaging improvements are opening up new potentialities for each monitoring and interplay, and SIG’s digital marketing options permit each product to behave as a data-driven info and media supply. SIG’s QR code closure solution was first launched in China in 2020 and instantly created a buzz.
Nestlé is the primary firm in Vietnam providing SIG’s modern solution. With the QR code marketing campaign included on the Milo Teen Protein Drink in SIG’s combismile aseptic carton packs, Nestlé is concentrating on Generation Z youngsters particularly. Just one easy scan of the QR code contained in the cap with their smartphones collects factors, which in flip might be transformed into rewards. The marketing campaign will run till September 2021.
Tuan Pham, Brand Manager Milo & Milk at Nestlé Vietnam, stated: “This new and dynamic digital solution from SIG creates distinctive, thrilling experiences that enchantment particularly to youngsters. We can already see that this goal group is shopping for extra to gather factors and get rewards.”
SIG’s QR code solution will assist Nestlé construct a aggressive innovation and differentiation portfolio that can enhance buyer engagement, model notion and model loyalty. In addition, this marketing marketing campaign opens up extra alternatives for Nestlé Vietnam to additional strengthen the positioning of Milo merchandise as the most well-liked breakfast drinks by scoring extra factors when customers scan the QR code between 6am and 10am. Teens are additionally inspired to ask buddies to gather factors and unfold the marketing campaign of their neighborhood.
Binh Hoang, Country Manager Vietnam at SIG: “We work carefully with our clients and tech companions to make sure that our improvements can be utilized on the proper time and are one of the best options in the marketplace.
“Our workforce in Vietnam is a key strategic accomplice for our clients to assist them develop and implement digital marketing methods. We leverage our modern packaging options and the expertise of our digital know-how companions to create excellent options.”
Connections past the pack
The QR code closure solution can be utilized as a part of SIG’s PAC.ENGAGE portfolio that permits meals and beverage corporations to achieve their target market, leverage highly effective market knowledge, and develop their emotional footprint with one-to-one communication. PAC.ENGAGE presents a wide range of communication choices for manufacturers to work together with customers straight on the packaging.
With a easy smartphone scan, the distinctive QR code can launch dynamic engagement within the type of sweepstakes, loyalty applications, enjoyable questionnaires and extra. Flexible and simple to develop modules might be personalized for any model and supply precious perception and helpful client knowledge.
These promotion pages may also generate extra visitors to firm’s social networking platforms and product websites to not solely enhance interplay with the model, but in addition enhance gross sales.
Click or faucet right here for extra in SIG’s related pack options.
https://www.fdiforum.net/mag/packaging/digital-solution-for-online-marketing/
